The company collects, processes and recycles the same amount of plastic waste it sells in its product packaging annually, becoming a ‘Plastic Waste Neutral’ enterprise
Dabur India is now a complete ‘Plastic Waste Neutral company’ in India, after it collected, processed and recycled nearly 27,000 metric tonnes of post-consumer plastic waste in 2021-22 financial year.
The largest science-based Ayurveda major in the country, Dabur has become the first consumer goods company in India to achieve this landmark. The company collects, processes and recycles the same amount of plastic waste it sells in its product packaging annually, becoming a ‘Plastic Waste Neutral’ enterprise.
“It is a great pride for the entire Dabur family, who have not just collected plastic waste from our cities, villages and towns, but also prevented the waste from reaching our landfills and oceans. This includes all kinds of plastic waste, from PET and HDPE bottles, labels and PP caps to beverage cartons and multi-layered plastics,” said Shahrukh A. Khan, Dabur India Ltd Executive Director-Operations.
Since November 2018, Dabur has been a registered brand-owner with Central Pollution Control Board (CPCB) and with all State Pollution Control Boards across India, and is committed to collecting different types of plastic waste from across the country
Dabur set the target of collecting, processing and recycling more than 22,000MT of post-consumer plastic waste from across India in 2021-22 and has surpassed it three months ahead of schedule, besides enhancing the full-year target to 26,956 metric tonnes.
“We work with government-registered recycling partners across India and have taken progressive actions to reduce plastic waste in cities, towns, villages. We also raise awareness about plastic waste management within the community. The collected plastic waste is sent to multiple Recyclers, Waste-to-Energy Plants and Cement Kilns,” Khan said.
Dabur’s Plastic Waste Management initiative was kick-started in 2017-18 as part of the Plastic Waste Management (PWM) Rule 2016, 2018 (amended). Under this initiative, the company has to date collected a total of over 54,000 metric tonnes of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local ragpickers in 150 cities across India. Dabur has also put a robust audit mechanism to ensure 100 per cent transparency and compliance to the state and central regulations and guidelines on Plastic Waste Management.
Dabur recently announced the launch of a new ‘Save the Environment’ campaign in Himachal Pradesh to raise awareness within communities on managing plastic waste within their household. The company will distribute cotton carry bags to replace the Plastic Bags currently being used in homes, according to Tusar Pattnaik, Dabur India Corporate Head-Environment, Health and Safety.
As part of this commitment, Dabur has also worked with school children across small towns and villages, educating them about different types of waste and the benefits of segregating them at the source. “We have also been supporting government schools by supplying them with sanitation facilities, waste bins, Information, Education and Communication (IEC) material, etc. These initiatives will go a long way in creating Swachh Bharat and Swachh Himachal Pradesh. We are also working towards improving the health and livelihood of local ragpickers, waste collectors, recyclers in the state,” Pattnaik said.
Since November 2018, Dabur has been a registered brand-owner with Central Pollution Control Board (CPCB) and with all State Pollution Control Boards across India, and is committed to collecting different types of plastic waste from across the country.
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