Diljit Dosanjh and Ali Sethi are blockbuster attractions. The Coachella Valley Music & Arts Festival is among the most profitable music events in the world and takes place over two consecutive weekends every April in Indio, California
South Asian music fans are flocking to the Coachella Valley Music & Arts Festival this year as it offers blockbuster attractions from the community.
Among the blockbuster attractions are Diljit Dosanjh and Ali Sethi, reported BBC. The Coachella Valley Music & Arts Festival is among the most profitable music events in the world and takes place over two consecutive weekends every April in Indio, California.
Indian singer and actor Diljit Singh Dosanjh and Pakistani singer and composer Ali Sethi will perform alongside international acts like BLACKPINK, Kid Laroi, Charli XCX, Labrinth, Jai Wolf, Joy Crookes, Jai Paul, Frank Ocean and Underworld. Sethi’s Pasoori was the most searched song of 2022 on Google.
Dosanjh, hugely popular among the Indian diaspora worldwide, will be the first Punjabi language singer to perform at the festival. Last year’s lineup also included South Asian artists like Raveena Aurora and Arooj Aftab, but the elevated profiles of this year’s performers makes it a huge moment for fans.
South Asian singers and film stars frequently tour North American venues thronged by their fans. For the South Asians who grew up in North America listening to Bollywood and other South Asian film songs, this is a milestone nod to their culture.
Immigrant parents of second-generation South Asians are supportive of the journeys as their children embrace the music with ties to their heritage.
Music and fashion go hand in hand at Coachella. Fans whose daily playlists include Dosanjh and Sethi, are getting fashion ready. There are many who will go for a “typical Coachella boho look”.
As fans accessorise their looks, they are mindful of the cultural appropriation linked to American festivals, like the usage of henna tattoos and bindis that originate from South Asian culture. Fans say its brought up a conversation about how one shows up at the festival as young South Asians try to reclaim their culture. In addition, fans also hope this year’s festival helps non-South Asians understand the community and its culture better.
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