Indian missions reach out to Tourism Ministry to promote India

Indian missions abroad have been given the responsibility to promote Indian tourism. These missions have approached the nodal Ministry, Tourism Ministry, for help and support in updated promotional content

PRAVASISAMWAD.COM

In a recent letter to the Tourism Secretary, an Ambassador of an important country, according to a report in the Economic Times, has wanted updated digital content on Indian tourism. This would enable the mission to promote and showcase Indian tourism in an effective manner. Promoting Brand India – which is the prime aim of Indian missions abroad – also includes promotion of India’s soft-power like tourism, culture, music, dance, food, festivals, lifestyle, etc.. This was pointed out by the Ambassador in his letter.

He said all this required the support and collaboration of the Central government and the State. The Ambassador also stated that most of the image stocks in their repository received in the past as part of the Incredible India branding exercises were “dated” or “lopsided” in its focus. Those images were focused on monuments and landmarks in Indian Tourism and did not touch broader aspects of food, culture, lifestyle, etc., that in the present time were more relevant.

“Significant international travel is expected to happen from markets like Australia as people were deprived of travel for the last two years.”

— Manpreet Vohra, High Commissioner of India to Australia

The letter also suggested focusing on the quality of the content so that embassies could project the “vibrant image of India.” The Ambassador recommended drone photography to capture images and videos for better quality and presentation.

In a recent event organised by the Service Export Promotion Council (SEPC), Manpreet Vohra, High Commissioner of India to Australia also asked for an “intensive marketing and promotion campaign” by India in markets like Australia to capture the post-pandemic travel market.

“Significant international travel is expected to happen from markets like Australia as people were deprived of travel for the last two years,” he said.

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