Sunday, December 22, 2024

Ladakh Apricots receive boost for exports from government

Ladakh is the largest apricot producer in India — one of the region’s most important fruit crops and locally known as ‘Chuli’– with a total production of 15,789 tons, accounting for nearly 62 percent of total production

PRAVASISAMWAD.COM

The Ministry of Commerce and Industry, through its export promotion body APEDA, is keen to boost apricot exports from Ladakh under the brand ‘Ladakh Apricot’. It may be pointed out that Ladakh is the largest apricot producer in India — one of the region’s most important fruit crops and locally known as ‘Chuli’– with a total production of 15,789 tons, accounting for nearly 62 percent of total production.

The region produced approximately 1,999 tons of dried apricots, making it the country’s largest producer of dried apricots.

The Ministry of Commerce and Industry will provide help for continued marketing, product development, research and development (R&D), traceability enhancement, and brand promotion of apricots

The moves by APEDA to boost export of apricots and other agri-products augur well for the region’s development. The export promotion strategy focuses on the canopy management of apricot orchards/trees in order to achieve a more uniform and high-quality apricot harvest.

The Ministry of Commerce and Industry will provide help for continued marketing, product development, research and development (R&D), traceability enhancement, and brand promotion of apricots.

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Roma Ghosh
Roma Ghosh
Roma Ghosh has recently retired as Associate Professor for Media Studies from an international university. She was with the Times of India as a correspondent for many years. Her passion is cooking and she has been doing recipes and photo shoots for Women's Era for the last 15-odd years.

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