TAAI President gives call to move on

“If European countries relaxed restrictions in the coming weeks, last year’s experiences will be a cautionary tale. Denmark, for example, removed all Covid restrictions some time ago and the Netherlands stopped all masking requirements.”

Jyoti Mayal, President, TAAI

PRAVASISAMWAD.COM

Jyoti Mayal, President, TAAI, said that Covid-19 was a part of our lives now, and we have to learn to live with it instead of waiting for the situation to get better to restart businesses.

She said that if European countries relaxed restrictions in the coming weeks, last year’s experiences will be a cautionary tale. Denmark, for example, removed all Covid restrictions some time ago and the Netherlands stopped all masking requirements.

“The most important thing is to have smart marketing companies aboard, who can carry the message that India is safe and secure across geographies. Speaking from the experience, I could say that the recovery of inbound tourists into India is expected soon, and once recovery starts, we can expect a steady growth by 2023-24.”

“Travel and tourism industry among others was the worst hit during pandemic, we simply cannot let it weaken any further. It’s time we strive to revive and plan our goals accordingly, in order to gain momentum in the present scenario. Every country is standing on the same starting line today. All of them want to open up after pandemic and are waiting for customers. The government needs to grab the opportunity and bring tourists back in a sustainable manner. The revival of tourism in a post pandemic world would require good promotion and marketing, to send out a message that the country is safe for travel and tourism,” she said.

Mayal also suggested that digital campaign should start. “The most important thing is to have smart marketing companies aboard, who can carry the message that India is safe and secure across geographies. Speaking from the experience, I could say that the recovery of inbound tourists into India is expected soon, and once recovery starts, we can expect a steady growth by 2023-24. The aim is to bring growth back to 2019 levels, the best year ever for tourism, by 2024,” she said.

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