Tourism Ministry moves ahead with international promotion strategies

The ministry held a virtual meeting of the newly designated Tourism Officers in Indian missions abroad with the aim to chalk out promotional strategies for Incredible India

PRAVASISAMWAD.COM

As international borders have started reopening after two years caused by the global pandemic, India’s Ministry of Tourism is going ahead with its plan to boost tourism abroad. The ministry held a virtual meeting of the newly designated Tourism Officers in Indian missions abroad with the aim to chalk out promotional strategies for Incredible India.

According to sources, the meeting, second in the series, was chaired by the Additional Secretary, Rakesh Kumar Verma, and attended by the 20 designated tourism officers in Indian embassies abroad. Representatives of industry confederations like CII, FICCI, and trade associations of the travel and tourism sector attended the virtual meeting.

Rajnish Kaistha, Secretary of the Indian Association of Tour Operators (IATO), who was part of the meeting, was quoted by ET saying that “what we wanted the embassies and the designated tourism officers to do is to build the positive image of India in their respective territories and market India as a safe and secure destination. Once that is done, the private sector can do the sales pitch”.

The 20 embassies where the government had named Tourism Officers with the special responsibility of marketing tourism are Australia, Canada, China, France, Germany, Italy, Japan, Malaysia, Myanmar, Oman, Portugal, Russia, Singapore, South Korea, Spain, Sri Lanka, Thailand, The Netherlands, UK, and the US

These meetings are meant to “activate” the embassies of India in the key source markets for tourism promotions in the absence of dedicated Indiatourism offices. The government had closed down eight Indiatourism offices.

The government designated Ministry of External Affairs’ officers posted in 20 Indian missions as Tourism Officers last October to handle the tourism marketing responsibility. The 20 embassies where the government had named Tourism Officers with the special responsibility of marketing tourism are Australia, Canada, China, France, Germany, Italy, Japan, Malaysia, Myanmar, Oman, Portugal, Russia, Singapore, South Korea, Spain, Sri Lanka, Thailand, The Netherlands, UK, and the US.

************************************************************************

Readers

These are extraordinary times. All of us have to rely on high-impact, trustworthy journalism. And this is especially true of the Indian Diaspora. Members of the Indian community overseas cannot be fed with inaccurate news.

Pravasi Samwad is a venture that has no shareholders. It is the result of an impassioned initiative of a handful of Indian journalists spread around the world.  We have taken the small step forward with the pledge to provide news with accuracy, free from political and commercial influence. Our aim is to keep you, our readers, informed about developments at ‘home’ and across the world that affect you.

Please help us to keep our journalism independent and free.

In these difficult times, to run a news website requires finances. While every contribution, big or small, will makes a difference, we request our readers to put us in touch with advertisers worldwide. It will be a great help.

For more information: pravasisamwad00@gmail.com