Individuals with strong linguistic skills are being actively recruited to contribute to the booming AI dubbing sector in the region
The Middle East is rapidly embracing AI technologies, and this transformation owes much to the efforts of Indian expatriates. While Indian companies are exploring the development of their own AI products and considering collaborations with Middle Eastern counterparts, it’s the Indian professionals working in technology firms who are at the forefront of driving these initiatives. Moreover, individuals with strong linguistic skills are being actively recruited to contribute to the booming AI dubbing sector in the region.
According to Zawya.com, a business-oriented portal, a staggering 84% of Middle Eastern organizations are swiftly adopting AI. Elias Baltassis, Partner & Director at BCG X, emphasized the dramatic shift in the AI landscape, both technologically and from a regulatory standpoint. Generative AI tools have taken center stage, sparking discussions throughout the region. However, Baltassis stressed the enduring importance of responsible AI (RAI), a sentiment echoed across the Middle East and North Africa (MENA), where companies are increasingly advocating for RAI implementation.
The foundation of RAI programs in the region encompasses various elements, including overarching principles (43%), policies (49%), governance (76%), monitoring (49%), tools and implementation strategies (51%), and change management (43%). Key aspects within these programs include transparency and explainability (62%), consideration of social and environmental impact (59%), accountability (57%), fairness (54%), prioritizing safety, security, and human wellbeing (68%), and ensuring data security and privacy (86%).
A recent survey within the Middle Eastern business community revealed a strong commitment among companies to train their workforce for AI-powered roles, with the goal of achieving AI compliance by 2030. The survey highlighted that UAE and Saudi Arabia were particularly proactive, with 38% and 45% of companies respectively already initiating employee training for an AI-driven future. Anticipating the growing significance of this technology, the survey predicted that by 2025, 69% of companies across the region would be actively preparing their workforce for an automated era.
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In addition to the service sector, the Middle East’s rapid AI integration is opening doors for Indian AI manufacturing
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As the region continues to be an attractive market for Indian businesses, the accelerated AI adoption presents new avenues for growth and collaboration
This shift towards AI has also created a surge in demand for AI-related roles, particularly in the realm of dubbing news and entertainment content for video and digital formats. Amir Jirbandey, head of growth and marketing at UK-based AI startup Papercup, emphasized the substantial requirement for Arabic translations of foreign-produced videos, spanning both entertainment and news. The utilization of AI technology allows companies to achieve significant cost savings by independently translating content, rather than heavily investing in audience-building initiatives in the region.
Furthermore, the Middle East’s AI boom is particularly encouraging for a segment of Indian professionals in the region. Those proficient in different Arabic dialects, including Egyptian, Syrian, and Emirati, find themselves well-placed to fulfill the demand for dubbing services. Indian expatriates who possess Arabic language expertise, along with proficiency in AI tools or the willingness to undergo training, are poised to benefit from this surge in demand. This not only presents a significant employment opportunity but also extends to jobseekers from uprooted communities like Palestinians, Egyptians, Syrians, and Yemenis.
In addition to the service sector, the Middle East’s rapid AI integration is opening doors for Indian AI manufacturing. As the region continues to be an attractive market for Indian businesses, the accelerated AI adoption presents new avenues for growth and collaboration.
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