Part of its efforts to enhance customer experience. The Service Ambassadors will be the first point of contact for customers visiting select OAB branches
Muscat: Oman Arab Bank (OAB) recently introduced its Service Ambassadors Programme to enhance customers’ in-branch experience.
The Service Ambassadors will be the first point of contact for customers visiting select OAB branches.
They will seek to understand customers’ banking requirements and deliver the highest quality of service to ensure customers are supported and assisted throughout their branch journey.
Highlighting the importance of the programme, Rashad Al Shaikh, Head of the Retail Banking Division at OAB, said, “Fostering a customer-centric approach and a holistic experience falls under one of the key pillars of our transformational strategy.
“By enhancing the quality of services extended to all of our customers, we strive to increase our opportunities for success and excellence. With this in mind, we have made prudent efforts in choosing suitable talents from within the Bank to represent us as Service Ambassadors across our branch network.
“They will be present within select branches as the first point of contact to support customers and are well-versed in answering any enquiries that customers may have, including those related to the Bank’s products and services, transactions and more. This step will enrich the efficiency of the Bank’s operations and will also encourage familiarity as soon as customers enter the branch.”
The Service Ambassadors were given extensive training to help them prepare and develop their communication and customer service skills, as per global best practices.
They were also provided with comprehensive information related to OAB’s products and services to help them get accustomed to typical queries posed by customers.
Furthermore, the Service Ambassadors will support branch staff by directing customers to the respective service provider, effectively facilitating the implementation of customer transactions across OAB banking platforms and spreading awareness of the Bank’s digital channels.
The Service Ambassadors were given extensive training to help them prepare and develop their communication and customer service skills, as per global best practices.
OAB has a rich and proud history as one of the first financial institutions to be established in the Sultanate.
Today, the OAB Group operates a nationwide network of 48 conventional branches and 145 conventional ATMs locations across the Sultanate.
OAB provides a complete range of financial products and services through its OAB Online App. Customers can now digitally benefit from several other services, directly from the convenience of their mobile phones.
******************************************************
Readers
These are extraordinary times. All of us have to rely on high-impact, trustworthy journalism. And this is especially true of the Indian Diaspora. Members of the Indian community overseas cannot be fed with inaccurate news.
Pravasi Samwad is a venture that has no shareholders. It is the result of an impassioned initiative of a handful of Indian journalists spread around the world. We have taken the small step forward with the pledge to provide news with accuracy, free from political and commercial influence. Our aim is to keep you, our readers, informed about developments at ‘home’ and across the world that affect you.
Please help us to keep our journalism independent and free.
In these difficult times, to run a news website requires finances. While every contribution, big or small, will makes a difference, we request our readers to put us in touch with advertisers worldwide. It will be a great help.
For more information: pravasisamwad00@gmail.com