“We’re expecting larger volumes compared to the previous year, both in terms of harvest as well as export volumes, as we’re already getting large orders for mangoes in advance.”
— Manoj Barai, Director, MK Exports
The Indian mango season is all set to see action. Quality mangoes will make their appearance in the third week of March and, according to reports, the volumes will be higher than they were in the previous season. Manoj Barai, Director, MK Exports, has chalked out plans to promote different mango varieties from the North of India.
Barai was quoted saying that “so far the preparations for the mango season have been good, everything seems to be in line for a successful season. We’re expecting larger volumes compared to the previous year, both in terms of harvest as well as export volumes, as we’re already getting large orders for mangoes in advance.”
There will, however, be challenges: “The major challenge has been the weather conditions here in India and this season there was quite some unexpected rainfall. It’ll result in the crop being delayed for a few days or even up to a month, depending on the mango variety. To tackle this, we’ve set up a team that visits farms and checks the current condition of the mango crops. Based on what they discover, we will select the farms from where to source mangoes for export to ensure only the best qualities of mangoes are exported.”
“This year, we’re working more on the packaging of the fresh mangoes and we are coming with new attractive designs. We’re also working on promoting North Indian mangoes, which have both great taste and aroma. We are hopeful that our customers will like the varieties from this part of India as well, which are mainly Dasheri, Langra and Chausa mangoes.”
Baraj went on to say that good quality mangoes will start coming to the market from the third week of March. “To stay ahead, we work on providing good qualities of fresh mangoes, picking up selected farms and attractive price and packaging and reducing the transit time between the farm and the customer delivery, so that we can provide the mangoes as fresh as possible,” Barai said.
With the US market opening up again for Indian produce, the American market could be a very important one this year.
“Our major markets will be the United Kingdom, Germany, Netherlands, Canada, New Zealand and also the USA. Due to improved trade relations with the US, it will become our most important market compared to past two years and it has good potential for the exports of fresh mangoes.”
“This year, we’re working more on the packaging of the fresh mangoes and we are coming with new attractive designs. We’re also working on promoting North Indian mangoes, which have both great taste and aroma. We are hopeful that our customers will like the varieties from this part of India as well, which are mainly Dasheri, Langra and Chausa mangoes.” Barai said.
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