The company showcased the limited edition Aventador LP 780-4 Ultimae Roadster priced between Rs 8 crore and Rs 10 crore in India
Italian carmaker Automobili Lamborghini expects to hit the top in the super luxury car segment in India this year. It had reached peak levels in 2018-19 on the back of robust demand, according to Lamborghini India Head Sharad Agarwal. The company showcased the limited edition Aventador LP 780-4 Ultimae Roadster priced between Rs 8 crore and Rs 10 crore in India. Agarwal felt that the country needed to “celebrate wealth creators” since the number of super luxury cars sold in the country did not reflect its real potential.
“If you look at the super luxury segment in India, it does not fully reflect the potential in the market. The segment has not yet reached its peak of what it was in 2018-19,” Agarwal said in a recent interaction, reported ETAuto.com. The super luxury segment, which comprises cars priced above Rs 2.5 crore, had sold about 300 units last year, he added.
“While the growth has primarily come from metros, Lamborghini is also reaching out to smaller cities in order to accelerate it further.”
— Sharad Agarwal, Lamborghini India Head
“I anticipate that this year it should be crossing the benchmark of about 325 cars (reached in 2018-19). (In) the first five months the trend looks positive but yes, there are also a lot of external challenges which we are facing,” Agarwal said. He added that it was “more of a speculation” as it was difficult to predict how the market or the industry would be during the year.
Lamborghini was “continuing with a strong order. Most of the Lamborghini models today are on a long waiting time between 10 to 12 months…the customer has to wait from the time he places in order to get his car. Right now we are taking orders for next year. We’re not taking orders for this year.”
While the growth has primarily come from metros, he said, Lamborghini is also reaching out to smaller cities in order to accelerate it further. Pointing out the “one thing which can really help grow the segment”, Agarwal said, “We need to start celebrating wealth. We need to start celebrating wealth creators… I think there is still a challenge there”.
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