INR 11,000 Crore Sales in a Week: Gurugram luxury project draws global interest with new markets emerging from Canada, Indonesia, and Kuwait
DLF’s newly launched luxury residential project, Privana North in Gurugram, has recorded ₹11,000 crore in sales within a week of launch, the company announced on June 18. Nearly 30% of NRI bookings came from the US alone, with first-time demand also seen from countries like Canada, Indonesia, Australia, and Kuwait, reported hindustantimes.com.
Domestically, the project drew buyers from 22 cities including Jaipur, Jalandhar, Mumbai, Chennai, Bengaluru, Amritsar, and Udaipur—doubling the outreach compared to last year’s launches of Privana South and West.
Located in Sectors 76 and 77 of Gurugram, DLF Privana North offers 1,152 luxury apartments and 12 penthouses, with 85% of buyers identified as end users
DLF Privana North is part of a 116-acre integrated township in Gurugram. Spread across 17.7 acres, it includes six premium towers rising up to 50 storeys—DLF’s tallest residential buildings so far. The 4 BHK apartments measure approximately 2,236 sq. ft., while penthouses span up to 4,847 sq. ft., priced at ₹25 crore. Apartments are priced around ₹9.5 crore on average.
The project has seen massive traction from NRIs, especially from the US, UK, GCC nations, Singapore, and new entrant markets such as Canada and Jakarta. “This is a shift we’ve observed post-COVID. Many customers are now investing in stable, high-quality homes in India,” said Aakash Ohri, Joint MD and Chief Business Officer, DLF Home Developers.
DLF launched and sold out Privana South and West in 2024, raking in ₹7,200 crore and ₹5,590 crore respectively, within days. Privana North alone has now matched this scale with ₹11,000 crore in sales, underscoring Gurugram’s rising stature as a high-end housing hub.
Ohri noted that the majority of buyers—85%—are end users, including many families with frequent business or educational ties to Delhi NCR. “Instead of booking hotels multiple times a month, they now prefer owning homes,” he said.
He also highlighted a growing shift from equity markets to real estate among entrepreneurs, CXOs, and capital market investors, looking to rebalance their portfolios with long-term, tangible assets.
DLF reported all-time high pre-sales of ₹21,223 crore in FY25, up 44% from the previous fiscal year.
