Cricket fans in the UAE can get all the action exclusively on CricLife MAX channel on eLife TV, Switch TV and in MENA via the new Sports bundle available on the STARZPLAY app
DUBAI (UAE)
evision, the entertainment streaming division of e& life (part of e&), announced the acquisition of exclusive broadcast and media rights for the upcoming and highly anticipated DP World Asia Cup being shown only on the CricLife MAX channel in the MENA region, said a press release issued by the stakeholders.
After four years and following a pandemic, the Asian Cricket Council’s 2022 edition of the Men’s Asia Cup returns with UAE as the host. It is a six-team tournament that will be held between August 27 and September 11. India, Pakistan, Sri Lanka, Bangladesh and Afghanistan are the participating teams, while Hong Kong qualified for the sixth spot after winning all their three matches in the qualifiers, beating UAE, Kuwait and Singapore. Cricket fans in the UAE can get all the action exclusively on CricLife MAX channel on eLife TV, Switch TV and in MENA via the new Sports bundle available on the STARZPLAY app.
Olivier Bramly, CEO, evision said: “We are excited to bring the DP World Asia Cup 2022 to all viewers on CricLife MAX after a four-year, pandemic hiatus. We have always been committed to delivering the best in sports and entertainment from local and international content providers. Avid cricket fans will be able to enjoy the games on our broadcast as well as digital platforms, giving them the flexibility to watch from anywhere and at any time.”
To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence
CricLife channels are a one-stop for cricket that are currently available on Asiana and Sports packages on eLife and the OTT packages of Switch TV and STARZPLAY. Subscribers get an opportunity to watch all the best cricket content available from India, Pakistan, Bangladesh, West Indies, South Africa, New Zealand and Ireland, in addition to major events like the Asia Cup, ICC Cricket World Cups as well as the popular T20 leagues like Pakistan Super League (PSL) and Caribbean Premier League (CPL) on CricLife, CricLife2, CricLife3 and CricLife MAX channels.
Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The telecoms business currently continues to be led by etisalat by e& in e&’s home market and by existing subsidiaries for e& international, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments. Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.
evision, from e&
Established in 1999, evision, the entertainment streaming division of e& life (a business pillar of e&), is the largest and most trusted content aggregator in the UAE, with flagship entertainment services such as eLife and Switch TV. evision is also a leader in all forms of entertainment across all current and emerging media and digital platforms in the MENAP region.
As a pioneer in home entertainment via IPTV and streaming services technology in the region, evision provides a comprehensive turnkey solution for content aggregation and content management for IPTV platforms, multi-screen, mobile, and operates in the UAE, KSA and Egypt.
evision also recently signed a binding agreement with ADQ, an Abu Dhabi-based investment and holding company, to acquire a majority equity stake of circa 57 percent in STARZPLAY ARABIA, a leading Subscription Video on Demand (SVOD) and streaming service provider in the region.
With over 20 years of collaborating with major Hollywood studios, independent studios and regional content players, evision offers a vast content proposition with more than 600 TV channels and 15,000 hours of on-demand content across many languages.
evision also operates original and exclusive in-house channels such as ejunior, the most watched kids channel in the UAE, emasala, a 24-hour non-stop south Asian movie channel and CricLife channels, 24-hour HD channels dedicated to Cricket with LIVE broadcast rights of major international cricket events.
evision is part of e& life, the business pillar of e& that enhances customer delight by bringing next-generation technologies, smart connectivity platforms and apps in entertainment, retail, mobility services and financial technology. evision aims to target new business growth opportunities in media and entertainment across MENAP, amplifying its consumer entertainment offerings and curation.
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