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Award-Winning costume designer Niharika Bhasin’s jewellery line expands offline retail with Good Earth

PRESS RELEASE

Celebrating the fusion of artistry and creativity, this collection has moved from local pop-ups and has found a permanent home at Good Earth stores

PRAVASISAMWAD.COM

May 2024 – Niharika Bhasin’s jewellery line “Akirahin’ (which is essentially Niharika spelt backwards) is now available at Good Earth, India’s leading design house that retails luxury homegrown brands.

Niharika, a leading costume designer, creates and designs boutique handcrafted silver jewellery with exquisite coloured stones. Her line has perfect synergy with Good Earth, where every design has a story and every story takes you on a journey.

“We are thrilled to collaborate with Good Earth, a beacon of fine artistry and refinement, to present our meticulously crafted jewellery collection. Together, we aim to elevate the art of living by offering exquisite pieces that exude unique charm.”

— Niharika Bhasin

Akirahin’s first collection ‘Insect Garden’ celebrates Niharika’s affinity towards the enchanting world of insects and bugs and her passion for handcrafted silver jewellery. Celebrating the fusion of artistry and creativity, this collection has moved from local pop-ups and has found a permanent home at Good Earth stores.

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