“Together with her friend Richa Patil, Parbat rolled out the app platform to help travellers discover and book offbeat destinations hidden in and around many tourism hotspots in the country as well as in remote places.”
Techie Harsha Parbat has established AllFive in India. She piloted the concept in California in the US a few years ago. Parbat returned to India during the global pandemic. Together with her friend Richa Patil, Parbat rolled out the app platform to help travellers discover and book offbeat destinations hidden in and around many tourism hotspots in the country as well as in remote places, reported ETTravelWorld.
The travel tech startup has started gaining followers with millennials and GenZ who are the real consumers of offbeat experiences. “It is the millennials and the GenZ who spend 70 per cent more on offbeat experiences. However, there is a lack of credible information about what is happening in the city, places to explore the real life, art, culture, food, etc. of the place. At AllFive, we are trying to play the role of a matchmaker to bring these experiences and the customers meet,” said Parbat in an interaction with ETTravelWorld.
Parbat said that the effort was to build a global travel product of India on offbeat experiences. “Essentially, it’s two women entrepreneurs building a global travel company in experience economy out of India,” she informed.
The customers have to log on to the web app and put their location. The application will automatically identify all the offbeat experiences available in and around that location for them. They can book their choice of offbeat products and experiences straightaway.
The platform has also created its own ‘AllFive community’ which helps add and recommend experiences regularly
AllFive has many experiences across key gateway cities of Mumbai, Delhi, Bangalore, etc., and other places like Pune, Goa, Kerala, Rajasthan, Kashmir (Srinagar, Gulmarg, Pahalgam), North East Region (Assam, Meghalaya, Nagaland, Arunachal Pradesh, Sikkim), Madhya Pradesh (Panna, Chhattisgarh), etc. in the last one year. “These are experiences unseen and unheard where the real life, beauty and juice of the place is,” Parbat said.
Parbat said that the “product is a global product”, but they had to meet so many local compliances before it is expanded to other countries in the region and globally.
The product was unique in many ways as it was helping vendors of unique experiences to come to the forefront and meet the buyers. “We are operationally asset light. Therefore, the scale we are looking for is that of Airbnb,” Parbat said.
The platform has also created its own ‘AllFive community’ which helps add and recommend experiences regularly. “We continue to foster the AllFive Community,” Parbat pointed out.
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