By creating a home-away-from-home for Indian travelers, Meliá Hotels International is setting a new benchmark in personalized global hospitality
Meliá Hotels International has launched a culturally curated hospitality initiative, the Atithi Program, to cater exclusively to Indian group travelers across Austria, Germany, France, Italy, Spain, and the United Kingdom. Rooted in the Indian ethos of Atithi Devo Bhava—”The guest is God”—the program seamlessly blends Meliá’s world-class hospitality with the rich traditions of Indian culture, reported travelandtourworld.com.
Recognizing the growing appetite among Indian travelers for destination weddings, business retreats, and festive gatherings in Europe, Meliá’s Atithi Program provides a culturally immersive experience tailored for Indian sensibilities. From authentic cuisine and ritual-friendly event planning to luxury stays, the program redefines comfort and celebration for Indian groups abroad.
With India poised to become one of the top three outbound travel markets globally by 2030, Meliá’s Atithi Program is a timely strategic move to capture this lucrative segment. The initiative positions Meliá as not just a luxury hotel chain but as a culturally conscious hospitality partner for Indian groups exploring Europe
Each participating property—such as Meliá Vienna, Meliá Berlin, Meliá Paris La Défense, Meliá Milan, and Meliá White House in London—has been carefully selected for its premium event facilities, location, and readiness to host culturally nuanced Indian events. Spain, a popular choice among Indian wedding planners, is richly represented through flagship properties in Barcelona, Madrid, Sevilla, Tenerife, and Valencia.
Food, an integral part of Indian hospitality, is a key highlight of the Atithi Program. Meliá’s specially crafted Atithi Cuisine menu features beloved Indian dishes such as Butter Chicken, Rogan Josh, Paneer Kadai, and vegetarian and Jain options. All dishes are prepared by chefs trained in authentic Indian cooking, ensuring taste and tradition are never compromised.
Going beyond just meals and venues, Meliá has trained its teams in cultural etiquette and Indian event logistics. From organizing mehndi nights and sangeet ceremonies to handling baraat processions and traditional décor, the program ensures every ritual is executed with cultural precision. Dedicated planners and multilingual staff further enhance the seamless experience for Indian guests.
