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BJP launches ‘NRI4NAMO’ hotline for global engagement in Indian elections

the campaign is spearheaded by the party’s Videsh Vibhag, emphasizing the significant role NRIs play in fostering democratic participation and bolstering India’s electoral processes

PRAVASISAMWAD.COM

In a bid to mobilize non-resident Indians (NRIs) and harness their support for the upcoming Lok Sabha elections, the Bharatiya Janata Party (BJP) has unveiled the ‘NRI4NAMO’ project. This initiative underscores the BJP’s concerted effort to involve NRIs in its electoral campaign, as reported by economictimes.indiatimes.com with inputs from ANI.

Directed by BJP National President JP Nadda, the campaign is spearheaded by the party’s Videsh Vibhag, emphasizing the significant role NRIs play in fostering democratic participation and bolstering India’s electoral processes.

Central to the ‘NRI4NAMO’ initiative is a dedicated hotline, accessible at +91 8076707532 via WhatsApp or mobile, designed to cater to NRI inquiries, disseminate information, and facilitate connections with their respective local constituencies, thereby enabling them to actively campaign for the BJP during the elections.

The primary objective of this hotline is to assist NRIs keen on volunteering for the 2024 general elections by providing them with seamless communication channels and requisite support. Through this outreach endeavor, the BJP aims to engage the Indian diaspora worldwide in its electoral agenda, harnessing their contributions within the framework of democracy.

The ‘NRI4NAMO’ initiative signifies the BJP’s innovative approach to electioneering, leveraging technology and global networks to galvanize support and foster inclusive democratic engagement. As the countdown to the elections begins, the party remains steadfast in its commitment to harnessing the collective strength of NRIs in shaping India’s democratic future

Vijay Chauthaiwale, the head of the BJP’s international affairs department, revealed plans to extend invitations to over 25 foreign political parties to witness the unfolding of the Lok Sabha elections in India.

Chauthaiwale highlighted the global interest in the BJP’s campaign, citing the party’s status as the world’s largest, coupled with India’s pivotal role as the cradle of democracy. He emphasized the historic nature of inviting international political parties to observe the BJP’s campaign strategies, marking a significant development in Indian electoral politics.

Detailing the multifaceted approach of the initiative, Chauthaiwale outlined online campaigns targeting the diaspora, including social media outreach and the dissemination of promotional materials. Additionally, efforts are underway to encourage NRI volunteers to prolong their stay abroad, facilitating extended involvement in the campaign. Over 1000 individuals have already registered their intent to participate, with expectations of further registrations in the pipeline.

The ‘NRI4NAMO’ initiative signifies the BJP’s innovative approach to electioneering, leveraging technology and global networks to galvanize support and foster inclusive democratic engagement. As the countdown to the elections begins, the party remains steadfast in its commitment to harnessing the collective strength of NRIs in shaping India’s democratic future.

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Roma Ghosh
Roma Ghosh
Roma Ghosh has recently retired as Associate Professor for Media Studies from an international university. She was with the Times of India as a correspondent for many years. Her passion is cooking and she has been doing recipes and photo shoots for Women's Era for the last 15-odd years.

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