The tourism industry believes that because of the Kashmir valley’s romantic appeal, many Non-Resident Indians (NRIs) and others have plans to spend time in magical Kashmir
Kashmir has a lot of potential as a wedding destination. Reports indicate that those in Jammu and Kashmir’s tourism industry feel that the environment is ready to accept weddings. The Kashmir valley has, of late, seen a record number of tourists. The tourism industry believes that because of the Kashmir valley’s romantic appeal, many Non-Resident Indians (NRIs) and others have plans to spend time in magical Kashmir.
The Jammu and Kashmir Tourism Department is taking steps to cash in on the trend. “Jammu & Kashmir is a beautiful place. People can come here not only to enjoy the mesmerising locales but also to perform at and celebrate their weddings at dream destinations here. We are in touch with local hoteliers in this regard,” Sarmad Hafeez, Secretary, Tourism Department, said.
“In several of our meetings with local hoteliers, we have asked them to develop facilities for dream weddings and tie up with leading wedding planners and event managers in the country to sell the place as a prominent wedding destination, which certainly would give a big boost to the local tourism.”
— Sarmad Hafeez, Secretary, Tourism Department
Cities and towns like Jaipur, Jodhpur, Udaipur, Musoorie and Lonavala, among others, are some of the most popular wedding destinations across the country. Now, Kashmir could be soon added to the list.
The economic potential of the destination wedding market in the country is pegged to be around INR 25,000 crore.
Jammu & Kashmir has seen the staging of MICE (Meetings, Incentives, Conferences, Exhibitions), corporate bookings and film tourism, besides the traditional leisure and adventure tourism. Holding destination weddings now is going to broaden the spectrum of tourism services and products.
“In several of our meetings with local hoteliers, we have asked them to develop facilities for dream weddings and tie up with leading wedding planners and event managers in the country to sell the place as a prominent wedding destination, which certainly would give a big boost to the local tourism,” Hafeez added.
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