Sunday, December 22, 2024

Emaar Hospitality Group ready for expansion

Hotels are nearing pre-pandemic occupancy rates and Emaar Hospitality Group has also achieved 75 per cent of business back after two pandemic years

PRAVASISAMWAD.COM

Emaar Hospitality Group, the hospitality, and leisure subsidiary of global developer Emaar Properties, and the manager of the hotel brands Address Hotel + Resorts and Vida Hotels and Resorts has started on the path of recovery as the global tourism and hospitality industry witnesses a rebound in bookings and occupancy. Hotels are nearing pre-pandemic occupancy rates and Emaar Hospitality Group has also achieved 75 per cent of business back after two pandemic years.

Hotels across Emaar Hospitality Group’s diverse portfolio have achieved high occupancy rates in Q1, and these are expected to rise further during the year. With new hotels opening across Dubai, the Group also has ambitious plans to expand internationally.

Mark Kirby, Head of Emaar Hospitality told ETTravelWorld during ATM Dubai, that April was a bumper month for the company. “Pre-pandemic levels are coming back, and the first quarter of 2022 was very good for us. Going forward, we have ambitious plans to expand this year. We want to strengthen our presence in the hospitality sector through future-forward practices and grow organically in the process,” he said.

The launch of these projects will mark the first opening under the brand of Vida Hotels and Resorts in Eygpt and will be the third opening of Address Hotels + Resorts in the country. With these projects, the group will significantly add to the success of the master-planned lifestyle and tourist potential of Egypt

Emaar Hospitality will come up with new hotels in Dubai this year as well as new property openings across the Middle East region in countries such as Saudi Arabia, Bahrain, and Egypt. The Group has announced five new openings with properties located in Downtown Dubai, Dubai Marina, and Dubai Creek Harbour. The opening of Vida Dubai Marina is scheduled for the end of 2022 while Vida Dubai Mall will open in 2023.

Internationally, Address Beach Resort Bahrain is set to open its doors this year and will mark the debut of the Address brand in Bahrain. Additionally, the openings of Address Marassi Marina and Vida Marassi Marina in Egypt will follow in 2023. The launch of these projects will mark the first opening under the brand of Vida Hotels and Resorts in Eygpt and will be the third opening of Address Hotels + Resorts in the country. With these projects, the group will significantly add to the success of the master-planned lifestyle and tourist potential of Egypt.

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Tarkeshwar Singh
Tarkeshwar Singh
(Tarkeshwar Singh is an Admin and Facility Management professional with several years of experience in the hospitality sector in India and abroad. His core area is consultancy in the management of facilities.)

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