With clear information and sensible precautions, Fiji’s tourism sector can remain resilient while managing the health concerns
Fiji, one of the South Pacific’s most popular holiday destinations, is facing growing uncertainty as an HIV outbreak raises concerns among international travellers and industry stakeholders. Japan has joined China, India, the United States, New Zealand and the United Kingdom as a key source market for Fiji’s tourism, but the evolving health situation could affect travel confidence in the coming years.
Health experts warn that HIV cases in Fiji could exceed 3,000 by 2026, driven by factors such as unsafe needle use and risky medical or cosmetic practices. Fiji welcomes close to one million visitors each year, and any perception of health risk could influence travel decisions, insurance policies and booking trends.
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Japan has long been an important market for Fiji, with strong cultural and economic ties encouraging regular travel
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However, stricter travel advisories or heightened health concerns could lead some Japanese travellers, particularly families and first-time visitors, to delay or cancel trips
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Similar caution may be seen among Chinese and Indian tourists, who are increasingly travelling abroad but tend to be sensitive to health and safety issues
Long-haul travellers from the United States and the United Kingdom, who often spend more and stay longer, may also reassess their plans if the situation worsens. Meanwhile, New Zealand, Fiji’s closest and one of its largest markets, could see travellers seeking more flexible booking options or alternative destinations.
The outbreak could also affect travel insurance. Insurers may raise premiums, introduce stricter terms or exclude certain high-risk activities, making it important for travellers to read policies carefully. Airlines, hotels and tour operators may face more cancellations and rebookings, putting pressure on revenues.
Despite these challenges, travellers can reduce risks by avoiding unlicensed medical or cosmetic procedures, choosing reputable healthcare providers, booking refundable tickets and monitoring official travel advisories.
