From Shah Rukh Beyoncé, why Dubai is the ultimate destination for global celebrities - pravasisamwad
July 10, 2025
2 mins read

From Shah Rukh Beyoncé, why Dubai is the ultimate destination for global celebrities

A fusion of luxury, culture, and opportunity makes Dubai the second home for stars from Bollywood, Hollywood, and beyond

 

PRAVASISAMWAD.COM

From luxury villas and branded endorsements to desert getaways and private concerts, Dubai has emerged as a magnet for global celebrities seeking more than just a holiday. The emirate’s unique blend of glamour, security, investment opportunities, and cultural connection is drawing icons from across the globe — especially from India, the United States, and Africa, reported timesofindia.indiatimes.com.

Over the past decade, Dubai has become a celebrity playground, with Bollywood megastars like Shah Rukh Khan and Salman Khan, Hollywood actors such as Will Smith and Zac Efron, and global performers like Beyoncé calling the city a second home. This isn’t just about tourism — it’s about long-term investments, family living, and a lifestyle that’s both indulgent and inspiring.

Bollywood’s Deep Ties with Dubai

India and the UAE have always shared close cultural and diplomatic ties, and the connection is deeply visible through Bollywood’s frequent presence in Dubai.

Shah Rukh Khan: The Face of Dubai

Shah Rukh Khan, who owns a lavish villa on Palm Jumeirah, has been the face of Dubai’s #BeMyGuest campaign. In the promotional video, he invites the world to experience Dubai through his eyes — from skydiving to desert safaris.

“Dubai is a second home to me,” he said. “It’s a city I truly relate to — driven, passionate, and spirited.”

Issam Kazim, CEO of Dubai’s tourism body DCTCM, added:

“SRK represents the special bond between India and Dubai. Our growing tourism efforts, especially with Indian audiences, reflect this synergy.”

Following his lead, stars like Parineeti Chopra and Sushant Singh Rajput also celebrated New Year in the city, sharing their luxurious experiences on social media.

Salman Khan: Brand Ambassador and Frequent Visitor

Salman Khan has appeared on UAE billboards, endorsed local fashion brands like Splash, and often vacations in Dubai. He’s shot major films in the UAE and was recently spotted meeting UAE royalty at diplomatic events.

Shilpa Shetty: From Burj Khalifa to Brand Campaigns

Wellness entrepreneur and actress Shilpa Shetty, who once owned a home in the Burj Khalifa, continues to be active in Dubai’s real estate and wellness sectors. She is the brand ambassador for Danube Properties and led Dubai’s major yoga festivals.

Anil Kapoor: Investing with Heart

Anil Kapoor, who calls Dubai his “second home,” invested in the Ritz by Danube project. His connection is both professional and personal, with his family making regular visits for events, holidays, and film shoots.

Hollywood and Global Stars Join the Dubai Dream

The celebrity presence in Dubai isn’t limited to India.

Beyoncé gave a private concert at the launch of Atlantis The Royal.

Will Smith skydived over Palm Jumeirah

Zac Efron explored the dunes on an off-road adventure.

African Icons and Dubai’s Cultural Fusion

African stars like Bonang Matheba and Shauwn Mkhize choose Dubai for luxury breaks — enjoying yacht parties, designer malls, and desert escapes. For many, the city offers a retreat where stardom meets serenity.

Luxury, Lifestyle, and Investment — All in One

What makes Dubai so special?

  • Luxury Living: Private villas, waterfront homes, and premium serviced apartments abound.
  • Dining Scene: From Salt Bae’s steakhouse to global gourmet at Coya, celebrities have access to world-class cuisine.
  • Designer Malls & Unique Experiences: Skiing indoors at Mall of the Emirates, shopping at The Dubai Mall, and even personalized luxury gifting are all part of the experience.

Whether for leisure or legacy, Dubai is no longer just a destination — it’s a way of life for the world’s most celebrated stars.

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