The proposal is awaiting Cabinet nod, according to Union Minister for Tourism and Culture G Kishan Reddy
The Indian government has decided to develop 75 tourism destinations in the country to international standards. The proposal is awaiting Cabinet nod, according to Union Minister for Tourism and Culture G Kishan Reddy.
Reddy said that the Central government had planned to set up tourism sub divisions in Indian missions abroad, in addition to the 20 embassies where these sub divisions have been set up in order to promote, market and brand India as a tourism destination. “We are developing top 75 destinations on international standards as part of the ICON project. Final cabinet approval is pending. After the approval, work will start,” Reddy said.
“Plans are afoot to extend the initiative to other countries, where India is also popular as a tourism destination.”
— G Kishan Reddy, Union Minister for Tourism and Culture
“For the first time after independence, we appointed tourist officers in 20 embassies to promote, brand and market India as a tourism destination. For the first time, embassies are being used for furthering tourism. The 20 embassies are in those countries from where tourist footfall to India is the most.”
Reddy said that plans are afoot to extend the initiative to other countries, where India is also popular as a tourism destination.
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