US Polo Assn bets on India to become its largest global market amid rising casualisation trend
Apparel maker US Polo Assn is increasingly focusing on India, which is currently its third-largest and fastest-growing market globally. The company is capitalising on India’s growing preference for casual clothing, with younger consumers more willing to embrace casual outfits, even for work. Catering to a large base of millennials and Gen Zs, USPA sees a significant opportunity in this trend, with about 35% of its customers being under the age of 28, reported timesofindia.indiatimes.com.
India contributes 20% of US Polo Assn’s global sales, and the market could become its largest in the long term.
According to J Michael Prince, President & CEO of USPA Global, the brand’s sporty and fashion-forward lifestyle is resonating with Indian consumers, making it a key growth driver. Arvind Fashions, the licensee for USPA in India, is driving this success, with India showing tremendous growth over the past 5-6 years. The market’s growing middle class and increasing spending power on premium brands have fueled this expansion.
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