Friday, November 22, 2024

Indian brands pick London to start global outreach

“Covent Garden is considered among prime retail real estate of London. Before the pandemic, home-grown luxury leather goods brands, Nappa Dori had set up a store in the Covent Garden area in 2019.”

 Highlights/ India/ NRI

LAkshmi Sharan

PRAVASISAMWAD.COM

London has become the focal point for homegrown luxury brands that want to make a global presence, according to businesstoday.in. Forest Essentials – a luxury Ayurveda company from India – was the latest to enter the London scene when it opened a store at London’s Covent Garden in December. In fact, Forest Essentials followed many other brands that have been on the London high streets for over the last five or six years. In fact, the report pointed out that Indian lifestyle brands that want to make their global presence felt are making London their first stop. According to data shared by the British High Commission in India with Business Today, there are already hundreds of Indian companies in the UK and more are on their way.

The report said that Covent Garden is considered among prime retail real estate of London. Before the pandemic, home-grown luxury leather goods brands, Nappa Dori had set up a store in the Covent Garden area in 2019.

“India is the UK’s 2nd largest source of investment in terms of the number of projects, with 107 new projects and creating 8,664 new jobs in 2021-22. UK-India investment relationship supports over half a million jobs across both economies.”

— British High Commission sources

British High Commission sources said in the report, “Indian brands which have already opened in the UK or are about to open in near future include Nalli Sarees, Frontier Raas, Nappa Dori, Pernia’s Pop-up, Hamleys, Jaquar Bath fittings, Aranyani in retail sector; MTR, Goila Butter Chicken, Chowringhee, Speciality Restaurants Limited in Food and Drinks Sector, Bipha as Shop in Shop model.”

According to the British High Commission, the presence of Indian companies in the UK is significant and on the rise. “There are 900 Indian companies in the UK employing nearly 1,41,005 people. The strength of the UK-India economic partnership is considerable. Total trade in goods and services between the UK and India was £29.6 billion in the four quarters to the end of Q2 2022, an increase of 37.1 per cent or £8 billion from the four quarters to the end of Q2 2021,” British High Commission sources informed.

 “India is the UK’s 2nd largest source of investment in terms of the number of projects, with 107 new projects and creating 8,664 new jobs in 2021-22. UK-India investment relationship supports over half a million jobs across both economies,” the report quoted British High Commission sources.

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