Around 84% of business schools now include artificial intelligence in their curriculum, and demand for AI-focused learning is rising across Asia and Europe
Indian students are increasingly choosing Asia and Europe over the United States for their MBA studies, marking a major shift in global business education trends. According to the 2025 Application Trends Survey by the Graduate Management Admission Council (GMAC), enrolments of Indian students in US MBA programmes dropped by 45% in August 2025.
While international applications to US business schools declined by 3% overall, other regions saw strong growth. Applications to management programmes in India rose by 25%, and East and Southeast Asia recorded a sharp 42% increase. Continental Europe, excluding the UK, also reported an 11% rise.
A key reason behind the fall in US enrolments is uncertainty around visas and immigration policies
In May 2025, student visa interviews were temporarily suspended, creating delays for thousands of applicants. US institutions reported that nearly 90% of admitted Indian students who did not enrol had already paid their deposits but were unable to secure visas in time. Concerns about post-study work options, including the H-1B and OPT routes, have further weakened interest. By the end of 2025, around 40% of international students said they were less likely to choose the US.
Financial pressures have added to the shift. The Indian rupee touched record lows against the US dollar in late 2025, making American MBA programmes significantly more expensive. As a result, many students are prioritising affordability and return on investment over brand reputation.
Interestingly, full-time two-year MBA programmes remain popular worldwide, while executive, flexible and part-time formats have seen declines. Students are also focusing more on future-ready skills.
