The study, involving over 4000 respondents across 16, Tier I and Tier II cities, and commissioned to mark Mahindra Holidays’ 25 anniversary milestone, revealed interesting insights about the knowledge gap, awareness and depth of experiences available to local travellers and tourists and about the country’s diversity, vastness, culture, heritage, and cuisines
Mahindra Holidays & Resorts limited recently published the findings of its ‘India Quotient’ study, reported ETTravelWorld. The findings show the knowledge of the Indian traveller about their own rich culture, heritage, and food. The study, involving over 4000 respondents across 16, Tier I and Tier II cities, and commissioned to mark Mahindra Holidays’ 25 anniversary milestone, revealed interesting insights about the knowledge gap, awareness and depth of experiences available to local travellers and tourists and about the country’s diversity, vastness, culture, heritage, and cuisines.
ETTravelWorld reported the findings of the study and pointed out that the preference of Indian travellers was changing in the postCovid era and that they preferred vacation and family time over salary hikes. Nearly one-third of respondents (31 per cent) of the respondent claimed they would take an extra week of vacation with their family instead of a salary hike, while 27 per cent of the respondents claimed that the top reason to take a family vacation was to bond with their family.
“As people explore India, observe iconic Indian monuments and experience unique culture and cuisines of different states, they grow more curious about other aspects of India they don’t know about and become eager to raise their ‘India Quotient’.”
— Kavinder Singh, Managing Director & CEO, Mahindra Holidays & Resorts India Limited
The study findings also mentioned that people, not too long ago, would not even consider taking vacations instead of payment. However, today, the trend has changed. People have started cherishing family time. The environment at work was so stressful that quality time with family even qualified as remuneration. The joy of an added bonus had been replaced by communication with the family members. People have recognised that family vacations focused on ‘family bonding’ and eventually helped strengthen the relationship between the spouses and the children
In 2020, most travellers have had extended time apart from friends and family. For many, it appeared that distance had made the heart grow fonder as 67 per cent of Indian travellers planned to use future travel as an opportunity to reconnect with loved ones. In fact, while being apart, 49 per cent revealed talking to friends and family about travelling was one of their main inspirations to travel again.
Kavinder Singh, Managing Director & CEO, Mahindra Holidays & Resorts India Limited, speaking about the findings said that “there has been an exponential rise in the local tourist visits, which was seen from the year 2000 to the present across the country. As people explore India, observe iconic Indian monuments and experience unique culture and cuisines of different states, they grow more curious about other aspects of India they don’t know about and become eager to raise their ‘India Quotient’”.
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