A promotional campaign would be launched to highlight the tourism offerings of the Union Territory
Tourism in Jammu and Kashmir gained strength and confidence after an encouraging tourist season last year. G N Itoo, Director, Tourism, Kashmir said plans were being worked out to repeat the same success with foreign tourists and travellers from key international markets. In a report from ETTravelWorld, Itoo said that a promotional campaign would be launched to highlight the tourism offerings of the Union Territory.
There is a move to promote 75 offbeat destinations. The Union Territory has strengthened the overall tourist infrastructure that will offer new experiences to all kinds of travellers in every season. Itoo said that J&K Tourism will focus on attracting visitors from key overseas markets such countries in the Middle East and the Southeast Asian region.
Addressing the media along with Bakshi Javed Himayun, Director SKICC, and Manav Gupta, Secretary JTGC, Jammu & Kashmir, Itoo said that despite pandemic challenges, the tourist footfall in Kashmir had touched an impressive number of 6.65 lakh and it was a similar scenario in Jammu as well. Domestic tourists had visited Gulmarg, Srinagar, Pahalgam, Patnitop, Sanasar, Natha Top, Sonmarg, and Doodhpathri during winter and enjoyed the snow. Apart from the well-known and lesser-known destinations, the UT has plans to promote adventure and festival tourism.
“The energetic youth of the villages will not only get employment but also will project themselves as the native ambassadors of tourism. They will focus on ensuring the availability of good homestays and hotels for making the tourist experience most comfortable and memorable.”
— G N Itoo, Director, Tourism, Kashmir
The Tourism Director also said that Kashmir was taking a leap to encourage homestays as well along with promoting film tourism in the UT, a destination which has always been a popular choice for shooting in the Bollywood films.
Itoo also said that the Jammu and Kashmir government had, once again, taken the lead by launching ‘Mission Youth,’ a new initiative aimed at bringing 80 villages to the forefront of tourism. The soul of each village, unique on its own, would serve as the USP to promote tourism. “The energetic youth of the villages will not only get employment but also will project themselves as the native ambassadors of tourism. They will focus on ensuring the availability of good homestays and hotels for making the tourist experience most comfortable and memorable,” he said.
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