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For the sake of novelty, people are more than willing to buy anything no matter how outlandish the concept or the product is, provided they have oodles of moolah in the bank (not necessarily a Swiss account)
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And it’s not just Cartier diamonds or the sartorial elegance and cut of Saville Row suits
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It could even be kitsch, with a certain kind of snob value
PRAVASISAMWAD.COM
So, now you can step into the world of eclectic elegance and take a look at recent developments: Reality has overtaken imagination and you can actually make an overpowering entry at a social gathering, basking in the aroma of the world’s most favourite drink – masala tea, with the lingering fragrance of milk and tea.
It’s amazing how people’s tastes and preferences can make such dramatic shifts. Imagine yourself as the life and soul of a party, smelling of milk and a premium brand of Darjeeling tea. That for sure isn’t everyone’s cup of tea. But it matters not when fashion and trends hold sway over everything else. And right now, chai is haute or shall we say cool. And Prada is calling the shots
Italian fashion house Prada has launched a new addition to its Les Infusions de Prada range. Called the ‘Infusion de Santal Chai Prada’, this fragrance is unlike any other. With high accords of warm, spicy, and woody notes, this tea-scented perfume is said to be milky and aromatic.
Prada’s fragrant start to 2026 comes after they invited a huge backlash with their ‘version’ of a kohlapuri slipper, priced at Rs 1.2 lakh per pair.
Accused of appropriating Indian culture, the brand was under fire for the ill-attributed and overpriced design.
From Scandinavian scarves to turbans, global brands have not shied away from borrowing from foreign cultures..
“I prefer my chai in a cup. Not a decanter,” reacted a perfume connoisseur. However, some tea aficionados expressed their happiness about starting 2026 on a ‘chai note’ – a classic pun for the situation.
Priced at $190 across Sephora, Ulta, and on the Prada Beauty website, ‘Infusion de Santal Chai Prada’, was launched on January 5 and comes in a brown-toned glass bottle
But the question that hovers on everyone’s lips is would tea-lovers really love to smell like their favourite beverage.. While some feel the perfume has a cosy vibe, a perfect foil for the 2026 winters, others question the reason behind the concoction.
Reacting to Prada’s newly launched product, a user said, “But why would I want to smell like chai and have tea cravings all day?”. Another wrote on Instagram “I never thought I would hear of masala chai perfume.”
Other users remarked that the ‘powdery’ tones reminded them of milk powder, associating it with the tea-making process. And some chipped in with a bit of and asked if the perfume could be worn for their tea and smoke break.
A social media user joining the debate said this wasn’t the first ‘chai-inspired’ beauty product, referring to Indian creator Dipa Khosla’s Indewild that had launched a lipstick by the name ‘Masala Chai DLT’
(DISCLAIMER: The views and opinions expressed in this article are solely those of the author and do not necessarily reflect the official policy or position of Pravasi Samwad. Pravasi Samwad is not responsible for the accuracy, completeness, or reliability of any information presented.)
