Oman Air gets ‘Airline Retailing Maturity’ status under IATA programme

“Receiving this status is a proud moment for Oman Air as we now join the first few airlines to have attained the ARM Index certification. Airline retailing has been one of the biggest industry disruptors in recent years and Oman Air is working towards developing additional enhanced retailing capabilities on our NDC channel. These new capabilities, once developed and verified by IATA, will be published in our ARM Index Registry.”

— Umesh Chhiber, Senior Vice President Revenue Management, Pricing and Distribution

PRAVASISAMWAD.COM

Muscat (Oman)

Oman Air, the national airline of the Sultanate of Oman, on Monday announced getting ‘Airline Retailing Maturity status’ under IATA’s ARM Index Program. The certification recognizes that Oman Air uses shop/order capabilities compliant with the standard ‘Enhanced and Simplified Distribution’ message schema version 18.2 and the ARM index Capabilities Verification Guidance, a press release from the airline said.

Commenting on the certification, Umesh Chhiber, Senior Vice President Revenue Management, Pricing and Distribution at Oman Air, said “Receiving this status is a proud moment for Oman Air as we now join the first few airlines to have attained the ARM Index certification. Airline retailing has been one of the biggest industry disruptors in recent years and Oman Air is working towards developing additional enhanced retailing capabilities on our NDC channel. These new capabilities, once developed and verified by IATA, will be published in our ARM Index Registry.”

“…I commend IATA and other airlines who alongside Oman Air are fully committed to the NDC journey by offering more freedom of choice to the customer.”

— Umesh Chhiber

Oman Air’s new strategy is focused on becoming an omni-channel airline that gives its customers the freedom to choose when and how they interact with the airline.

“As a customer-centric airline, Oman Air is committed to providing greater freedom of choice to our customers,” Mr. Chhiber added, “This is irrespective of whether or not they choose traditional GDS distribution channels, OTAs, aggregators or the cost-optimal NDC Channel, which will help Oman Air reduce its distribution costs significantly. I commend IATA and other airlines who alongside Oman Air are fully committed to the NDC journey by offering more freedom of choice to the customer.”

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