Oppo’s Elevate programme will boost Indian startups

Startups from these two categories that are driven by the purpose of using technology and creative inspiration to build a better world, could apply to showcase their innovations

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Oppo India recently said it had launched the second edition of its Oppo Elevate programme in collaboration with Microsoft for startups, reported IANS. The move would empower the startup ecosystem in the country. Focused on the theme of ‘Virtuous Innovation’, Oppo India is looking to recruit proposals under two entry categories: Accessible Technology and Digital Health. The company said that startups from these two categories, that are driven by the purpose of using technology and creative inspiration to build a better world, could apply to showcase their innovations.

The proposals will be reviewed by a jury of experts, led by Tasleem Arif, VP and Head, Oppo India and Madhurima Agarwal, Country Head-India, Microsoft for Startups, among others. “The Elevate programme opens doors for the like-minded new age innovators to use ‘virtuous innovation’ to create technology solutions that benefit people and tackle social issues,” said Arif.

The Oppo Elevate programme saw success in its first edition and with the second edition, it aimed to build innovation in health and accessibility and highlight Indian innovation on a global platform, according to Arif.

“The collaboration between Oppo India and Microsoft for Startups extends our commitment to boost the innovation and entrepreneurial energy of startups in the country. Through this program, we hope to help startups truly scale the impact of digital innovation with the combined resources of both organisations.”

— Madhurima Agarwal, Country Head-India, Microsoft for Startups

The top 10 selected startups would get a chance to present their proposals to the jury during an event in August this year. These startups will also be entitled to a collaboration with Oppo for applicable technical discussion and access to facilities (Labs, spaces, Mobile devices) on mutually agreed terms and schedule, said the company.

The India jury will select three startups that will be entering the global Innovation Accelerator Programme and stand a chance to win grants of $46,000 each as well as further investment opportunities, technical support, research and commercial partnerships, and promotion at global events.

As part of the programme, all participants will be invited to Microsoft for Startups Founders Hub and eligible startups can receive up to $150K worth of Azure credits, mentoring and guidance from business and technical experts as well as access to world-class developer and productivity tools.

“The collaboration between Oppo India and Microsoft for Startups extends our commitment to boost the innovation and entrepreneurial energy of startups in the country. Through this program, we hope to help startups truly scale the impact of digital innovation with the combined resources of both organisations,” said Agarwal.

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