As Soukthavy Chowdhury continues to break new ground, his endeavors remain a shining example of excellence, bridging India and Laos while elevating the global profile of Lao businesses
Soukthavy Chowdhury, an esteemed business magnate in Laos, has been conferred with the prestigious Pravasi Bharatiya Samman Award (PBSA) for 2025. The PBSA, the highest honor bestowed upon overseas Indians, recognizes exceptional achievements and contributions across diverse fields. This accolade underscores Chowdhury’s transformative influence in Laos and his unwavering commitment to promoting equality and well-being.
The award was presented during the 18th Pravasi Bharatiya Divas (PBD) Convention, held in Bhubaneswar, Odisha, from January 8 to 10, 2025. President of India, Droupadi Murmu, presented the honor at the Valedictory Session, symbolizing the enduring bond between India and its global diaspora.
Man of His dedication & innovation
Soukthavy Chowdhury serves as the Chairman and Managing Director of the HSMM Group of Companies, along with other entities such as the Lao Agar Development Co. Ltd., HS International Sole Co. Ltd., HSMM Fragrance Co. Ltd., and HSMM Mining Ltd. With over 20 years of experience in the agarwood industry, Chowdhury has been instrumental in establishing plantations, processing units, and a robust marketing network across competitive markets in the Middle East, China, Korea, Japan, and beyond. His leadership has propelled the HSMM Group to unprecedented success, with ventures like HSMM Mining becoming the primary business focus.
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Chowdhury’s remarkable journey began in 2002 when he joined the HSMM Group
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His dedication, innovative mindset, and keen business acumen quickly elevated him to the top, where he now fosters partnerships and strengthens ties with diplomats and VIPs in Laos
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His contributions have earned him immense respect from the Lao government and business community
Pioneering the Lao Fragrance Industry
In 2020, Chowdhury launched HSMM Fragrance, Laos’s first fragrance brand, catering to local and international markets such as Russia, the Middle East, and South Africa. Inspired by the cultural heritage of Laos, the brand’s signature products include perfumes crafted with high-quality agarwood oil and the essence of the national flower, Dok Cham Pa. These premium offerings have gained widespread acclaim and positioned HSMM Fragrance as a trailblazer in the Lao perfume industry.
The brand’s latest initiative, “Lao ASEAN,” showcases its innovative spirit. This unique perfume, branded as a ‘Product of Lao, gift for ASEAN,’ was presented to ASEAN leaders during the 2024 ASEAN Summit in Vientiane. The venture exemplifies Chowdhury’s vision of promoting Lao products on a global stage, fostering connections across the ASEAN region.
A Lifetime of Recognition
In addition to the PBSA, Soukthavy Chowdhury was honored with the “Outstanding ASEAN Entrepreneur Lifetime Achievement Award” in 2024. Presented in the presence of Prime Minister Sonexay Siphandone, this award celebrates his contributions to Laos’s economic and entrepreneurial landscape.
Upon receiving the accolade, Chowdhury expressed gratitude, saying, “This award is a testament to the entrepreneurial spirit of Laos. I hope it inspires others to pursue their dreams with dedication and hard work.”
An Inspiration for Generations
Chowdhury’s journey, marked by resilience and vision, serves as a beacon of inspiration for aspiring entrepreneurs. From his humble beginnings to becoming a leading figure in Laos’s business community, he embodies the values of perseverance and innovation. His success story illustrates the potential of fostering strong ties between nations and leveraging cultural heritage for economic growth.
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