Friday, November 22, 2024

‘Reverse tourism’ a boon for J&K, Meghalaya

Grounded and unable to travel abroad, especially to Europe, domestic tourists chose Kashmir and Meghalaya as their next best options for   their holiday travels.

 

In the midst of the global Pandemic, Kashmir and Meghalaya experienced a boom in holiday travellers as a result of ‘reverse tourism’.

The Pandemic-induced overseas travel restrictions has spawned a new trend in holiday tourism on the domestic circuit.

Grounded and unable to travel abroad, especially to Europe, domestic tourists chose Kashmir and Meghalaya as their next best options for   their holiday travels.

 

According to figures from the J&K Tourism Department, 78,000 tourists visited the state in the winter season between January and March 2020.

 

Footfalls for July-August 2020 in the Kashmir Valley, Pahalgam and Sonemarg stood at one lakh visitors.

According to figures from the J&K Tourism Department, 78,000 tourists visited the state in the winter season between January and March 2020.

Despite a second Pandemic wave at most places across the country, the tourism sector was able to make a good recovery in Kashmir.

The J&K Tourism Secretary, Sarmad Hafeez says most high-end hotels had shown a 70 per cent occupancy, while figures for low budget hotels remained low.

Travel Agents Association of Kashmir President Farooq Khatoo says once overseas flights are back on track, there would be a drastic drop in this category of domestic tourists.

In Meghalaya, the Federation of Shillong Hotels says occupancy in budget hotels in the Meghalaya capital and elsewhere has been less than 5 per cent, whereas occupancy in high-end hotels was 20-25 per cent.

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David Solomon
David Solomon
(For over four decades, David Solomon’s insightful stories about people, places, animals –in fact almost anything and everything in India and abroad – as a journalist and traveler, continue to engross, thrill, and delight people like sparkling wine. Photography is his passion.)

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