PRESS RELEASE
Foundation Day highlights how Saudi Arabia honours its roots while confidently shaping its future, telling a story of heritage, ambition, and transformation
Every year on February 22, Saudi Arabia celebrates Foundation Day, marking the establishment of the Kingdom in 1727. More than a historical milestone, the day reflects a nation that respects its past while confidently looking towards the future. It has become a powerful symbol of how Saudi Arabia is redefining its identity and presenting itself to the world.
Media plays a central role in this transformation. Under Vision 2030, the Kingdom has modernised how it communicates, using multiple languages, strong visuals, and digital platforms to reach global audiences. The aim is simple: to tell Saudi Arabia’s story in its own voice and highlight its progress, culture, and openness.
Major events such as Riyadh Season, Winter at Tantora, and Formula 1 races have become global showcases, allowing millions to see a dynamic and evolving Saudi Arabia. Tourism has also grown rapidly, with more than 30 million international visitors in 2025 and an ambitious target of 150 million visitors annually in the future
Media campaigns promoting smart travel, digital services, and diverse attractions have helped position the Kingdom as a destination where heritage meets innovation.
From the ancient ruins of AlUla and the cultural heart of Diriyah to futuristic projects like NEOM, Saudi Arabia offers a wide range of experiences. Coastal cities like Jeddah and natural destinations such as Abha and Umluj further add to its global appeal.
Founding Day itself has become a global media event, featuring documentaries, parades, and immersive shows that connect international audiences with Saudi Arabia’s history and future vision. Strategic communications agencies have noted that Saudi media is a key partner in national development, presenting the Kingdom as an attractive place to live, invest, and visit.
