The annual India roadshow has become a key platform for connecting South African tourism businesses with the Indian travel trade, helping to boost awareness and drive travel from India in 2026 and beyond
South African Tourism has officially kicked off the 22nd edition of its India roadshow, reaffirming its strong focus on the growing Indian outbound travel market.
The multi-city programme, running from 9 to 12 February 2026, visited Bengaluru and Ahmedabad before moving to Kolkata and Delhi, bringing together tourism partners from both countries to strengthen business ties and promote South Africa as a preferred long-haul destination for Indian travellers.
The roadshow comes after another robust year of interest from Indian tourists, with rising demand for leisure travel, wildlife safaris, luxury stays and adventure experiences.
More than 40 exhibitors from South Africa, including tour operators, hotels and destination management companies, are participating in the event
Exhibitors are engaging with Indian travel agents and industry stakeholders to showcase their offerings and share plans for the 2026 travel season
The programme is led by Mitalee Karmarkar, head of marketing and communications for South African Tourism in the region.
She emphasised India’s importance as a priority market and said the roadshow aims to deepen partnerships, provide updates on new travel products and inspire more Indian travellers to explore South Africa.
As part of the programme, South African Tourism hosted a press briefing in Delhi on Thursday (February 12) at ITC Maurya, followed by a networking lunch.
Media representatives have been invited to attend the session to learn about the destination’s latest initiatives, travel trends and promotional strategies.
