TAAI emphasizes on marketing strategy to promote India as tourism destination

Quoting a Parliamentary Standing Committee report, TAAI President Jyoti Mayal said that the report had recommended fixing the targets for tourism growth, for embassies and assessing the efficacy of the system, under the tourism officers in Indian embassies periodically

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TAAI has said that Indian overseas tourist offices and Indian embassies should start new tourism marketing and promotions. Such moves would produce results in the long run. Quoting a Parliamentary Standing Committee report, TAAI President Jyoti Mayal said that the report had recommended fixing the targets for tourism growth, for embassies and assessing the efficacy of the system, under the tourism officers in Indian embassies periodically.

“The Tourism Ministry should formulate an integrated marketing and promotional strategy, to position India as a favoured tourism destination, with its huge potential as a tourist destination, in tourism generating markets overseas, and work upon increasing India’s total share.”

Mayal said that she fully agreed with what the reports suggested: “It’s time that we take the plunge, and Indian Ambassadors as leaders of the Indian missions abroad, must set targets for growth of Indian tourism in key markets across the world, with the objective of increasing foreign tourist arrivals to the country, thus increasing the share of Indian international tourism from the current paltry 1.5 per cent to at least 5 per cent in the coming years.

Its high time that India’s total share in the international tourist arrivals should increase, with country having a huge variety of tourist places to offer.

India’s total share remains a modest 1.24 per cent, which is certainly below India’s huge potential. Marketing and promotion efforts go a long way in promoting the growth of inbound tourism to India.

Apart from marketing and promotions, Indian embassies abroad should also improve the visa facilitation, and also take interest to see the air connectivity is improved, with key markets in the world, making the involvement of Aviation Ministry even more important,” Mayal said.

The Tourism Ministry, she emphasized, should formulate an integrated marketing and promotional strategy, to position India as a favoured tourism destination, with its huge potential as a tourist destination, in tourism generating markets overseas, and work upon increasing India’s total share.

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