‘Ab Iftar Sabke Liye’ has been introduced to celebrate the festive spirit and togetherness
Things2do, India’s largest hyperlocal experience marketing business, unveiled the Jashn-e-Ramadan campaign with an objective to bring the essence of Iftar for everyone. The concept ‘Ab Iftar Sabke Liye’ has been introduced to celebrate the festive spirit and togetherness.
The way people celebrate the month of Ramadan is changing drastically, especially after the pandemic. People were confined to their homes during the lockdown period and could not celebrate the occasion in big groups. Hence, people started gifting iftar boxes to their loved ones. With situations bouncing back to normalcy, it is the time when people are celebrating iftar together again. On the other hand, plenty of corporates are organizing various initiatives for celebrating iftar for all.
Understanding the changing patterns of celebrating iftar, Things2do has curated exquisite experiences such as gifting iftar boxes, celebrating corporate iftar, and bringing everyone a table of Dastar Khan at the best places to enjoy a grand meal. The Jashn-e-Ramadan campaign captures real experiences of relishing delicious food and sharing great moments together.
The brand reaches over 3.5 million followers and garners 50 million+ impressions across eight cities all over India digitally. The Things2do website has plenty of Ramadan citations for consumers to relish from
Roch Dsouza, CEO, Things2do, commented, “Things2do tribe is committed to making every occasion an unforgettable one. With Ramadan being the entire month of celebration and fasting, we wanted to bring the best of savories and curations for breaking the fast ‘together’; hence, the concept of ‘Iftar for all’ was introduced. We would like to thank all our partner brands for coming up with great curations and experiences for making it a success.”
Things2do is rapidly expanding its consumer space; the brand reaches over 3.5 million followers and garners 50 million+ impressions across eight cities all over India digitally. The Things2do website has plenty of Ramadan citations for consumers to relish from.
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