ET NOW and Times Now Navbharat now available on Rogers Xfinity TV via tie-up with Ethnic Channels Group
Strengthening its global presence, Times Network has announced the launch of its leading news channels, ET NOW and Times Now Navbharat, on Rogers Xfinity TV in Canada. The expansion is part of a strategic distribution deal with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster, reported timesofindia.indiatimes.com.
New partnership aims to connect Indian diaspora in Canada with credible, high-quality news from India and beyond.
The network said this move is aligned with its ongoing efforts to serve the growing Indian diaspora with relevant and impactful content. “The expansion underscores Times Network’s commitment to delivering high-quality news programming to international audiences,” the company stated.
With this collaboration, Times Network is now positioned to offer broader coverage and deeper engagement among Indian-origin viewers in North America. ECG’s extensive distribution capabilities are expected to give Times Network significant reach across multicultural households in Canada.
