- MrBeast leads, Indian-origin Dhar Mann ranks second
- Forbes list shows content creators are now global entrepreneurs; TikTok icon Khaby Lame rounds off the Top 10
In a world where digital presence now translates to massive fortunes, content creators have cemented their place as the new-age moguls. According to Forbes, the top 10 richest content creators globally earned a staggering $853 million between April 2024 and April 2025 — an 18% rise from last year, reported indianexpress.com.
Leading this pack is none other than MrBeast aka Jimmy Donaldson, with estimated earnings of $85 million. Known for his viral stunts, massive giveaways, and charity drives, MrBeast has also expanded into entrepreneurial ventures with MrBeast Burger, Feastables, and the hit Amazon Prime show Beast Games.
Close behind at #2 is Indian-origin YouTuber Dhar Mann, whose moral storytelling videos have amassed over 137 million followers. Mann has built an entire Hollywood production studio to support his brand, raking in an estimated $56 million in the last year alone.
Indian-origin creator Dhar Mann ranks second after MrBeast in Forbes’ 2025 list of richest content creators, showcasing the rise of creators as full-fledged global entrepreneurs
The list highlights how creators have evolved into diversified business leaders. Stand-up comedian Matt Rife, ranked #7, grossed big with two Netflix specials and over 100,000 live performance tickets sold.
Meanwhile, TikTok’s biggest sensation Khaby Lame stands at #10, with $20 million in earnings. With 258.5 million followers, the Senegalese-Italian creator partners with brands like Hugo Boss and Binance.
Other creators who made the cut include Jake Paul (#3, $50M), Rhett & Link (#4, $36M), Alex Cooper (#5, $32M), Charli D’Amelio (#6, $23.5M), Mark Rober (#8, $25M), and Druski (#9, $14M).
The booming creator economy now includes nearly 67 million people globally, and Goldman Sachs estimates it will reach 107 million by 2030, with a projected valuation of $480 billion by 2027.
Forbes considered earnings, engagement, follower base, and entrepreneurship while compiling the rankings, with data supported by creator marketing firm Influential.
As creators continue to blur the lines between influencer, entertainer, and entrepreneur, one thing is clear: digital fame is no longer fleeting — it’s building empires.
The World’s Top 10 Richest Content Creators in 2025 (Forbes)
- MrBeast – $85M
- Dhar Mann – $56M
- Jake Paul – $50M
- Rhett & Link – $36M
- Alex Cooper – $32M
- Charli D’Amelio – $23.5M
- Matt Rife – $50M
- Mark Rober – $25M
- Druski – $14M
- Khaby Lame – $20M
