Though skeptical that her trans identity may get appropriated for commercial use, Meera said yes on reading the story and researching about the director
‘Pure as Love,’ a beautiful statement like this that tugs upon the heartstrings sure emerges a winner once it gains centre stage. So it happened with a traditional jewellery Ad that starred a transgender model, 22-year-old Meera Singhania Rehani, a student of sociology at Delhi University.
Viewed over two million times on social media, 900,000 times on YouTube and 1.4 million times on Instagram since its release in April, the one-minute-40-second video narrates the story of transition of a trans woman.
The story of a beautiful bride emerges out of the transforming images of an awkward teenager, facial hair notwithstanding in the pre-transition time, according to a BBC report.
A Kerala-based jewellery house chose to share this incredible story in which each milestone in the life of the protagonist is celebrated through the gold jewellery they gift her.
A traditional brand doing something so drastic, moved many to tears as in India, in films and popular culture transgender people are portrayed as caricatures
India’s most trans-friendly state Kerala – in 2015, it may be noted, took some major steps to end discrimination towards the sexual minority group.
Though skeptical that her trans identity may get appropriated for commercial use, Meera said yes on reading the story and researching about the director.
There are about two million transgenders in India and in 2014 the Supreme Court ruled that they have equal rights under the law as people of other genders. But ‘transphobia’ continues to rule and prevents transgenders from leading a normal life, said the BBC report.
The response to the film ‘Pure as Love’ has been overwhelming. A traditional brand doing something so drastic, moved many to tears as in India, in films and popular culture transgender people are portrayed as caricatures.
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