ZEE5 Global aims to bring Indian content under one roof in US

This initiative, as reported by inc42.com, aligns with ZEE5 Global’s commitment to offering a unified and streamlined content consumption experience for its users

PRAVASISAMWAD.COM

ZEE5 Global is set to revolutionize the streaming experience for South Asian content enthusiasts in the United States by introducing Add-ons, a groundbreaking feature aimed at integrating various regional platforms under one roof. This initiative, as reported by inc42.com, aligns with ZEE5 Global’s commitment to offering a unified and streamlined content consumption experience for its users.

The streaming platform has forged partnerships with diverse regional streaming services, such as Simply South (offering content in South Indian languages), Oho (Gujarati content), Chaupal (Punjabi, Bhojpuri, and Haryanvi content), NammaFlix (Kannada content), EPIC ON (Hindi), and iStream (Malayalam). Additionally, ZEE5 Global plans to expand its Add-ons feature by incorporating at least six more streaming platforms in the near future.

ZEE5 Global’s innovative Add-ons feature is poised to reshape the landscape of South Asian content consumption in the US and beyond

Archana Anand, Chief Business Officer of ZEE5 Global, expressed the vision behind the Add-ons feature, stating, “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.” This strategic move aims to address challenges related to content and consumer fragmentation.

The key advantage of ZEE5 Global’s Add-ons lies in simplifying the streaming experience for users in the US, offering a single app, a unified login system, and consolidated billing. This approach not only enhances user convenience but also marks a significant step towards overcoming the hurdles of content dispersion and varied consumer experiences. ZEE5 Global’s innovative Add-ons feature is poised to reshape the landscape of South Asian content consumption in the US and beyond.

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