In a recent move, Reliance which owns Indian Premier League (IPL) cricket team Mumbai Indians, named its franchise in UAE’s International League T20 as ‘MI Emirates’. Reliance also named its Cricket South Africa T20 League as ‘MI Cape Town’
The Mukesh Ambani-owned group Reliance Industries has been playing a significant role in evolving the sports ecosystem through ownership of cricket franchises, football league, sports sponsorship, consultancy and athlete talent management. In a recent move, Reliance which owns Indian Premier League (IPL) cricket team Mumbai Indians, named its franchise in UAE’s International League T20 as ‘MI Emirates’. Reliance also named its Cricket South Africa T20 League as ‘MI Cape Town’.
Reliance recently unveiled the brand identity of the UAE and South Africa franchises. The company said the two new franchises would join the Mumbai Indians #OneFamily. The UAE and South African teams of Reliance will also adorn the iconic blue and gold of the Mumbai Indians team.
In addition to unveiling the brand identities, the social media handles for both UAE and the South Africa teams also went live on August 10. “The names ‘MI Emirates’ and ‘MI Cape Town’ were chosen as they call out the specific regions from where the teams will be based,” Reliance said in a statement issued on August 10.
“I am sure that both MI Emirates and MI Cape Town will embrace the same ethos and take MI’s global cricket legacy to even greater heights.”
— Nita M. Ambani, Director of Reliance Industries
“The teams, ‘MI Emirates’ or phonetically “MY Emirates” and ‘MY Cape Town’ respectively, are dedicated to fans across both the Emirates and Cape Town. The new entities take the iconic Mumbai Indians identity and weaves in the local influence,” the company said.
Reliance said the global expansion of #OneFamily will bring to the leagues the ethos and the values that have helped elevate Mumbai Indians to be one of the most loved teams in franchise cricket.
Nita M. Ambani, Director of Reliance Industries, said she was happy to welcome ‘MI Emirates’ and ‘MI Cape Town’, the newest additions to our #Onefamily. “For us, MI goes beyond cricket. It embodies the ability to dream, be fearless and foster a positive attitude in life. I am sure that both MI Emirates and MI Cape Town will embrace the same ethos and take MI’s global cricket legacy to even greater heights,” Ambani said.
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