The partnership will promote and market domestic tourism and position India as a preferred tourism destination in tourism generating markets
PRAVASISAMWAD.COM
A Memorandum of Understanding (MoU) was signed between the Tourism Ministry and government-owned budget carrier Alliance Air. The partnership will promote and market domestic tourism and position India as a preferred tourism destination in tourism generating markets. Alliance Air with its domestic network will work to promote tourism across India and synergise the activities with the Ministry.
“The ministry shall be bringing together the travel tourism stakeholders to benefit from this Memorandum of Understanding.”
According to a statement released by the ministry, Alliance Air has been the frontrunner in promoting the Regional Connectivity Scheme (RCS) of the Government of India which is being promoted under the Prime Minister’s UDAN scheme. The objective of the MoU is to meet an integrated marketing and promotional strategy and a synergised campaign in association with Alliance Air.
The specific elements of the promotional efforts include advertising in the print and electronic media, participation in fairs and exhibitions, organising seminars, workshops, road shows and India evenings, printing of brochures and collaterals, brochure support/joint advertising, inviting the media and travel trade to visit the country under the hospitality programme. “The ministry shall be bringing together the travel tourism stakeholders to benefit from this Memorandum of Understanding,” read the statement from the ministry.
