Government seeks transparency to curb misinformation, deepfakes, and online manipulation
India’s government has proposed stringent regulations requiring artificial intelligence and social media platforms to clearly label AI-generated content. The move aims to tackle the rising spread of deepfakes and misinformation, following similar initiatives in the European Union and China, reported dubaieye1038.com.
With nearly 1 billion internet users, India faces high stakes as misinformation or AI-manipulated media could inflame tensions in a country with diverse ethnic and religious communities. Under the proposed framework, visual AI content must display labels covering at least 10% of the screen, while AI audio clips must mark the first 10% of their duration. Platforms such as OpenAI, Meta, Google, and X will also be required to obtain user declarations about AI-generated content and implement technical safeguards to verify authenticity.
The draft rules mandate visible labels on AI content, user declarations, and technical checks to ensure transparency and traceability
The Indian Ministry of Information Technology stated that the rules would “ensure visible labelling, metadata traceability, and transparency for all public-facing AI-generated media,” and has invited public and industry feedback by November 6, 2025.
The government cited growing risks of AI misuse, including spreading false information, manipulating elections, or impersonating individuals. Indian courts are already hearing high-profile cases related to AI deepfakes, with Bollywood stars Abhishek Bachchan and Aishwarya Rai Bachchan seeking to remove AI-generated content infringing on their rights.
Experts note that the 10% labelling requirement is among the first globally to define a quantifiable visibility standard. If enacted, AI platforms in India would need to implement automated systems to label AI content at the point of creation.
India is emerging as a significant market for AI services. OpenAI CEO Sam Altman recently noted that India is the company’s second-largest market by users, with numbers tripling over the past year.
