“Dubai became the place to visit, to shop and enjoy when the world was distracted by Covid.”
— TS Pattabhiraman, Chairman & MD Kalyan Silks
With more Indian weddings happening in Dubai, one of India’s biggest names in wedding wear for brides – especially those from the southern part of the country – is absolutely thrilled with the turn of recent events, reported Gulfnews.
“Dubai became the place to visit, to shop and enjoy when the world was distracted by Covid,” said TS Pattabhiraman, Chairman and Managing Director of Kalyan Silks from Kerala. Kalyan Silks is well known for the expensive silk sarees worn by brides on their big day. “So, when they were coming to enjoy, why not get married as well? A higher percentage of our sales in recent times have been for such occasions, and which is unlikely to drop even with travel getting normal in Indian and everywhere.”
* As part of the new Kalyan Silk store openings, there is a plan to move to Qatar
* “I think we have more or less settled on our presence in the Gulf.”
— Pattabhiraman
* As for India, the retailer is maintaining a steady pace within key markets in India, with three upcoming ones in Chennai, Coimbatore and Madurai
Kalyan Silks has been opening back-to-back stores in the UAE, one each in Dubai and Sharjah. Kalyan Silks opened its first store in the UAE, in Dubai, in 2013. “It made sense to open new locations, because the brand has established itself as the go-to place for designer South Indian wear and other ranges,” said Pattabhiraman. He went on say that “what we have been seeing is a consolidation among small to medium retailers offering Indian ethnic wear, and the bigger names were mostly present in one location. By expanding our store network in the UAE now, we are pushing ourselves ahead of the game.”
As part of the new store openings, there is a plan to move to Qatar. “I think we have more or less settled on our presence in the Gulf,” the Chairman added. As for India, the retailer is maintaining a steady pace within key markets in India, with three upcoming ones in Chennai, Coimbatore and Madurai.
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