Media giants focusing on India

Did you know who Disney+’s largest number of subscribers are? India is the biggest market– and not North America – according to a first time a geographic breakdown of Disney+ subscribers

PRAVASISAMWAD.COM

Global demand for Hindi-language programming is the highest by far among non-English content, according to data from Parrot Analytics, despite losing some ground to Japanese content in recent months.

Did you know who Disney+’s largest number of subscribers are? India is the biggest market– and not North America – according to a first time a geographic breakdown of Disney+ subscribers.

Recently during an earnings call, Disney CEO Bob Chapek said that the company is trying to extend its current IPL rights, but noted that if the company didn’t win them, its investments in localized entertainment content would help them remain competitive in India

At the end of last year, Disney had 45.9 million subscribers to Disney+ Hotstar, its Indian premium streaming platform, compared to 42.9 million North American subscribers. The growth of subscriptions in India was the highest in the last quarter for Disney+, compared to North America and the rest of the world, the report said.

Disney got hold of Hotstar from 21st Century Fox in 2019. Hotstar is currently the largest streaming platform in India, and is especially popular thanks to its exclusive Indian Premier League (IPL) cricket rights, which expire this year. Since cricket rights are a huge entry-point to the Indian media market, entertainment giants are gearing up for competitive bids, according to The Wall Street Journal.

Recently during an earnings call, Disney CEO Bob Chapek said that the company is trying to extend its current IPL rights, but noted that if the company didn’t win them, its investments in localized entertainment content would help them remain competitive in India.

************************************************************************

Readers

These are extraordinary times. All of us have to rely on high-impact, trustworthy journalism. And this is especially true of the Indian Diaspora. Members of the Indian community overseas cannot be fed with inaccurate news.

Pravasi Samwad is a venture that has no shareholders. It is the result of an impassioned initiative of a handful of Indian journalists spread around the world.  We have taken the small step forward with the pledge to provide news with accuracy, free from political and commercial influence. Our aim is to keep you, our readers, informed about developments at ‘home’ and across the world that affect you.

Please help us to keep our journalism independent and free.

In these difficult times, to run a news website requires finances. While every contribution, big or small, will makes a difference, we request our readers to put us in touch with advertisers worldwide. It will be a great help.

For more information: pravasisamwad00@gmail.com