Thursday, August 18, 2022

Reliance Brands ties up with UK’s Pret A Manger to enter food and beverage space

The strategic partnership with Pret A Manger will not only see the launching and building of the brand in India but also the opening of food chain outlets across the country starting with major cities and travel hubs, according to a joint statement

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Reliance Brands Ltd (RBL) said it had entered into the food and beverage space through a long-term master franchise partnership with UK-based fresh food and organic coffee chain Pret A Manger (Pret A Manger started in London in 1986 and now has around 550 shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany). The strategic partnership with Pret A Manger will not only see the launching and building of the brand in India but also the opening of food chain outlets across the country starting with major cities and travel hubs, according to a joint statement.

Darshan Mehta, MD, RBL said: “Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat — rapidly making food the new fashion. Indians, like their global counterparts, are seeking fresh and organic ingredient-led dining experiences which have been synonymous with Pret’s core offering.”

RBL started in 2007 with its aim to launch and build global brands in luxury to premium segments across fashion and lifestyle.

Pret A Manger CEO Pano Christou said: “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100 per cent organic coffee to new cities across the continent. RBL are a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India.”

“With its rich cache of insights on customers’ evolving spending habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved Pret dining experience to one of the biggest retail markets,” the statement said.

RBL started in 2007 with its aim to launch and build global brands in luxury to premium segments across fashion and lifestyle. It has a portfolio of brand partnerships of leading global brands, including Armani Exchange, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Versace, Villeroy & Boch and West Elm.

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