The Company’s expertise and exceptional delivery in the ground breaking ceremony of the world’s first Global Centre for Traditional Medicine, organised by World Health Organization and Ministry of Ayush, was a major factor in this selection
Thomas Cook (India) Limited, India’s leading omnichannel travel services company, successfully managed the end-to-end execution of the first ever Digital Yoga Exhibition organised by Ministry of Ayush, Government of India in Mysuru, Karnataka. The digital exhibition deployed state-of-the-art technology like Virtual Reality (VR), Augmented Reality (AR), gamification and graphic animation to showcase the history and wisdom of Yoga through informative and interactive elements. Thomas Cook India was appointed as the exclusive Event Manager for the digital exhibition. The Company’s expertise and exceptional delivery in the ground breaking ceremony of the world’s first Global Centre for Traditional Medicine, organised by World Health Organization and Ministry of Ayush, was a major factor in this selection.
Thomas Cook India focussed on innovation and technology to deliver a spectacular digital exhibition that saw attendance of significant visitors during the six-day event. Inaugurated by Prime Minister Narendra Modi, the exhibition was also graced by the Governor of Karnataka, Thawar Chand Gehlot, Chief Minister of Karnataka, Basavaraj Bommai and Union Cabinet Minister, Ministry of Ayush, Sarbananda Sonowal.
“It is a special honour and we are very grateful to have been selected as the exclusive Event Manager for the Ministry of Ayush’s first ever Digital Yoga Exhibition. Our MICE Team has displayed finesse- right from their innovative conceptualisation to swift and remarkable execution of this unique Digital Yoga Exhibition.”
— Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited
With a strategic intent to educate and engage visitors, Thomas Cook India divided the Digital Yoga Exhibition in two segments – informative and interactive. The informative segment highlighted the History of Yoga, Journey of Yoga from spirituality to medicine and the value of Yoga in the Digital Era. The interactive segment leveraged new-age technology to ensure a high engagement quotient with innovative elements like ‘Yoga with Modiji’, ‘Yoga for Human Performance’ and ‘Get Healthy with Yoga’. “Yoga with Modiji” challenged visitors to perform a yoga asana alongside an animated 3D avatar of Prime Minister Modi that performed the same asana. The participant’s posture was scanned using posture recognition Kinect technology to display the correct posture. Upon completion, the attendees were given the opportunity to take pictures with the Prime Minister in augmented reality. In addition, a digital kiosk recommended yoga asanas based on the visitor’s BMI, while interactive games tested cognitive flexibility, attention span and working memory of the participants.
The venue presented content via innovative digital screens and giant LED walls that showcased infographic and video content on the origin, history and development of yoga. Users were given the option to connect via a QR code and navigate through the informational display of yoga start-ups and tech interventions.
The distinctive central installation was inspired by the lotus pose ‘padmasana’, symbolising growth towards excellence and enlightenment and became a key attraction of the exhibition.
Additionally, the ‘Heal in India and Heal by India’ wall at the exhibition showcased career opportunities in yoga, training, institutions and research in yoga and its efficacy in disease mitigation and prevention.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “It is a special honour and we are very grateful to have been selected as the exclusive Event Manager for the Ministry of Ayush’s first ever Digital Yoga Exhibition. Our MICE Team has displayed finesse- right from their innovative conceptualisation to swift and remarkable execution of this unique Digital Yoga Exhibition. I am particularly proud of the smart use of technology that ensured engaging interactions for the attendees. The high praise received from the dignitaries and the visitors serves as a glowing testament to the exceptional delivery of our people.”
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