Saturday, December 3, 2022

Thomas Cook, SOTC capitalise on re-opening of Bhutan’s borders

Thomas Cook and SOTC’s product range extends across budget/value tours, affordable luxury and premium holidays


The re-opening of Bhutan’s borders and easing of restrictions offers Indians an exciting new visa-free closer to home destination to explore. To accelerate travel demand for the destination, Thomas Cook (India) Limited – India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have introduced a range of attractive Bhutan holidays with attractive deals. Customers can opt for the Companies’ product portfolio of ready-to-book holidays including air-inclusive group tours or land only tours and personalised options, starting at an unbeatable price of Rs 31,899.00* per person for 5 days.

Thomas Cook and SOTC’s product range extends across budget/value tours, affordable luxury and premium holidays. Consumers can avail of attractive deals like Buy One Get One – Companion Free offer and cash discounts. The Companies intend to target India’s families, millennials/young professionals, couples and honeymooners segment for the upcoming festive season and beyond.

In addition to easy access, the Kingdom of Bhutan offers Indian consumers an awe-inspiring diversity of mountainous landscapes and subtropical plains. Thomas Cook and SOTC’s Bhutan portfolio incorporates the Kingdom’s unique culture, monasteries, fortresses, spiritual and historical attractions such as the Paro Valley museums, the magnificent Rinpung, Tashichho, and Simtokha Dzong fortress; also Taktsang Palphug Monastery and Buddha Dordenma Statue. From offering nature tours in Thimpu, Chele La and Dochula Pass, Phobjikha Valley, Jigme Dorji National Park to vibrant local markets, spa-wellness experiences and exciting outdoor & adventure activities, Bhutan is a traveller’s paradise.

Additionally, adventure enthusiasts can indulge in activities like thrilling white-water rafting in the clear waters of Khamsum Yulley, steep rock climbing in The Nose, Thimphu, kayaking in the Wang Chhu and Puna Tsang Chhu and much more.

“Our exciting offers and unbeatable pricing make for a truly value proposition and we welcome customers on a holiday that is cherished forever.”

— Daniel D’souza President & Country Head – Holidays, SOTC Travel

The country is also focussed on sustainability and strengthening efforts to keep the country carbon-negative and a green tourist destination. Hence, a Sustainable Development Fee (SDF) of INR 1,200.00 per night for adults & INR 600.00 per night for children (5-11 years) is now applicable for all Indian travellers visiting Bhutan. For fully vaccinated Indian visitors RT-PCR test is not required; while a valid passport and travel insurance is mandatory.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Bhutan is one of the most beautiful destinations with stunning mountainscapes and our teams have created magical products to attract segments of families / multigenerational families, young professionals/millennials, couples and honeymooners. Given strong pent up demand, the re-opening of this visa-free destination offers significant opportunity for the upcoming festive holidays. To help our customers plan their perfect holidays, we have launched an exciting range of Bhutan holidays at attractive price-points with special offers like Buy One Get One Free. Customers can select from our array of ready to book and personalised options to plan their perfect holiday. We invite our customers to explore the beautiful country and indulge in its enchanting offerings.”

Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “With the launch of our Bhutan holidays in sync with the reopening of the destination after over two years, we look forward to further capitalise on the growing travel demand for the upcoming festive season. We have designed our itineraries with unique experiences and a range of exciting activities to explore the destination. Our strategic intent will focus on highlighting the benefits of visa-free process, coupled with its unique sightseeing options, sustainable tourism, signature wellness experience and extensive range of local food & shopping attractions to drive demand. Our exciting offers and unbeatable pricing make for a truly value proposition and we welcome customers on a holiday that is cherished forever.”



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