Thursday, August 11, 2022

Titan’s Tanishq woos Houston NRIs

There were other classics too from the brand and the show highlighted a selection of bridal jewellery as well as lightweight, everyday pieces

PRAVASISAMWAD.COM

TATA’s jewellery brand Tanishq showcased its latest collection at Texas in the US. The move was aimed to woo Non-Resident Indians. Tanishq’s pop-up shop was at the Hyatt Regency Houston West hotel from July 13 to 17.

The brand launched its new ‘Romance of Polki’ collection and gave NRIs their first peek. There were other classics too from the brand and the show highlighted a selection of bridal jewellery as well as lightweight, everyday pieces.

“Every Tanishq piece is crafted to be a part of someone’s journey,” Titan’s Business Head for North America, Amrit Pal Singh was quoted at the launch of the event, according to reports from the Gem and Jewellery Export Promotion Council (GJEPC).

Pieces in the collection feature gemstones including rubies, emeralds, sapphires, citrines, and tanzanite

“From festivities to life events, milestones, and weddings to everyday events. We invite you to come visit us at the Houston Trunk Show and experience a wide array of exquisite contemporary and traditional jewellery.”

Along with the Romance of Polki collection, featuring the traditional Polki technique of setting uncut diamonds in gold foil, the trunk show also featured Tanishq’s ‘Colour Me Joy’ collection of cocktail jewellery. Pieces in the collection feature gemstones including rubies, emeralds, sapphires, citrines, and tanzanite.

“We are on a journey to build Tanishq as a global brand and are delighted to showcase our range to Indians living in Texas,” said Titan’s Marketing Head, International Business Division Vandana Bhalla. “At the Trunk Show, we believe we have something special for everyone from work wear to bridal wear.”

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Suhani Singh
Suhani Singh is a travel and hospitality professional. Her areas of interest are business development and travel advisory.

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