Thursday, August 11, 2022

World’s first live commerce seafood and meats launched from India

Pescalive, developed by an in-house tech team, will showcase the ‘fresh catch of the day’, taking customers in real-time to the source

PRAVASISAMWAD.COM

India’s first D2C Seafood and Meat brand Pescafresh has launched the world’s first live commerce tech property – Pescalive – in the seafood and meats space. Customers are always looking for fresh, high-quality seafood online and often find that the search is full of obstacles, trepidation, and misrepresentation. Pescalive, developed by an in-house tech team, will showcase the ‘fresh catch of the day’, taking customers in real-time to the source.

Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first-come, first-serve basis in real-time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres and explore live cooking marathons, expert panel talks, and influencer engagements, among other activities.

“As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them.”

— Kazhiyur, Chief Technology Officer, Pescafresh

“With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being “transparency. The opportunities are infinite with Pescalive,” said Sangram Sawant, Founder, Pescafresh.

“With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, form the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them,” said Kazhiyur, Chief Technology Officer, Pescafresh.

Recently, Pescafresh raised funds to invest in geographical expansions and technological intervention. Pescafresh, currently in Mumbai, will soon launch its operations in Pune, Delhi, and Bengaluru.

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Tirthankar Ghosh
Tirthankar Ghosh is a senior journalist and presently Managing Editor, Newsline Publications. He has also been writing for well over 15 years for the New York-based Air Cargo News Flying Typers.

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