Monday, August 15, 2022

Heineken’s ultimate kick: sneakers filled with real beer in its soles

Design for ‘Heinekick’ has been made by Heineken in collaboration with ‘The Shoe Surgeon’ aka Dominic Ciambrone,

Chandigarh Introduction of unusual sneakers in the market is an established practice. Brands nowadays usually come up with new designs to make the product look absolutely stunning and totally different as millennials prefer unorthodox stuff, a report in  The Tribune, Chandigarh, says

 The new entry into the league has been made by beer brand Heineken after introducing sneakers that has literally got beer filled in their soles.

This one of a kind design is named “Heinekicks” made by Heineken in collaboration with “The Shoe Surgeon,” aka Dominic Ciambrone, a celebrated sneaker designer who has made kicks for the likes of LeBron James, DJ Khaled and Drake.

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The shoe matches the colour of Heineken bottle, having the shades of green, silver and red.

The official Twitter handle of the brand has shared the video of its new invention.

“Beer for your sole Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer,” the caption of the post reads.

Netizens after hearing the news are quite inquisitive to know more about this newfangled design of sneakers. Many expressed their desire to own a pair.

The Heineken sneakers also have a removable metal bottle opener built into the tongue of the shoes.

“Beer for your sole. Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer,” the comapny wrote on Twitter.

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